O Pivovarsk\u00fdch slavnostech M\u011b\u0161\u0165ansk\u00e9ho pivovaru Strakonice.
\nJsem si jist, \u017ee nem\u00e1. Navzdory tomu, \u017ee N\u00e1chodsk\u00fd Prim\u00e1tor a posledn\u00ed dobou i M\u011b\u0161\u0165ansk\u00fd pivovar Strakonice um\u00ed vyrobit opravdu v\u00fdte\u010dn\u00e9 produkty. Ani st\u00e1t nem\u00e1 co va\u0159it pivo, od toho si ho neplat\u00edme. Proto i Budvar se m\u011bl d\u00e1vno prodat.<\/p>\n
Firmy vlastn\u011bn\u00e9 ve\u0159ejn\u00fdmi institucemi vytv\u00e1\u0159ej\u00ed nerovn\u00e9 podm\u00ednky na trhu, poplatn\u00edk p\u0159esn\u011b nev\u00ed, jak\u00fdmi zp\u016fsoby – p\u0159\u00edm\u00fdmi i nep\u0159\u00edm\u00fdmi – tyhle er\u00e1rn\u00ed spole\u010dnosti dotuje, spot\u0159ebitel nev\u00ed, komu a za co vlastn\u011b plat\u00ed.<\/p>\n
Zat\u00edmco N\u00e1chod se s jist\u00fdmi pot\u00ed\u017eemi pivovaru sna\u017e\u00ed zbavit, Strakonice naopak pivovar Nektar koupily od st\u00e1tu teprve ned\u00e1vno. Pokrok na produktech i marketinku je vid\u011bt, soukromn\u00edk by to ale jist\u011b ned\u011blal h\u016f\u0159. A \u017ee by pivovar mo\u017en\u00e1 zav\u0159el? Takov\u00fd u\u017e je \u017eivot. Co se neudr\u017e\u00ed, m\u00e1 skon\u010dit a ne \u017ee bude um\u011ble za pen\u00edze poplatn\u00edk\u016f dr\u017eeno nad vodou.<\/p>\n
To je ov\u0161em teoretick\u00e1 debata. Strakonick\u00fd pivovar dnes prost\u011b m\u011bstu pat\u0159\u00ed a dokud se to nezm\u011bn\u00ed, m\u011bl by fungovat co nejl\u00e9pe. Jednou z forem, kterou se o to sna\u017e\u00ed, jsou Pivovarsk\u00e9 slavnosti. Ty po\u0159\u00e1d\u00e1 pivovar koncem \u010dervna u\u017e sedm\u00fdm rokem a za tu dobu se rozrostly ve velkou spole\u010denskou akci, kam p\u0159ijdou tis\u00edce lid\u00ed.<\/p>\n
Ne ka\u017ed\u00fd pivovar m\u00e1 to \u0161t\u011bst\u00ed, \u017ee le\u017e\u00ed na tak kr\u00e1sn\u00e9m m\u00edst\u011b. \u0158\u00edk\u00e1 se mu Podskal\u00ed a je do vlastn\u011b park prota\u017een\u00fd pod\u00e9l \u00fadol\u00ed Otavy. Co\u017e se mimochodem hod\u00ed k tomu, \u017ee sou\u010d\u00e1st\u00ed slavnost\u00ed b\u00fdv\u00e1 necki\u00e1da, velmi poda\u0159en\u00e1 ta\u0161ka\u0159ice.<\/p>\n
V d\u00e9lce dobr\u00fdch \u0161esti set metr\u016f jsou nata\u017eeny st\u00e1nky s ob\u010derstven\u00edm, lavice a stoly, r\u016fzn\u00e9 atrakce, n\u011bkolik p\u00f3di\u00ed pro m\u00edstn\u00ed kapely. A samosebou st\u00e1nky s pivem. Loni jsem zu\u0159il, kdy\u017e sv\u00e9 novince, sv\u011btl\u00e9 \u010dtrn\u00e1ctce Velkop\u0159evor (pln\u00e1 chu\u0165, m\u00edrn\u011b nasl\u00e1dl\u00e1, amat\u00e9rsk\u00e1 etiketa) vyhradil po\u0159adatel jedinou p\u00edpu. \u010clov\u011bk si koupil jeden kousek a mohl se rovnou postavit na konec fronty, proto\u017ee ne\u017e p\u0159i\u0161el na \u0159adu, m\u011bl d\u00e1vno vypito. Letos to s polotmavou t\u0159in\u00e1ctkou Klostermann (medov\u00e1 dochu\u0165, dobr\u00fd \u0159\u00edz) u\u017e bylo lep\u0161\u00ed, po\u0159adatel\u00e9 asi uznali, \u017ee se k z\u00e1kazn\u00edk\u016fm nemohou chovat jako k mal\u00fdm d\u011btem, kter\u00e9 by se p\u0159i v\u011bt\u0161\u00edm pr\u016ftoku mohly op\u00edt.<\/p>\n
Opilc\u016f tu \u010dlov\u011bk moc nepotk\u00e1, lidi sp\u00ed\u0161 korzuj\u00ed, pop\u00edjej\u00ed hlavn\u011b des\u00edtku a poslouchaj\u00ed kut\u00e1lky. Kdy\u017e u\u017e jsem u t\u00e9 des\u00edtky: p\u0159ed asi p\u011bti lety jsem se tady v pivovaru na exkurzi zeptal, kolik procent z v\u00fdstavu d\u011bl\u00e1 pivo v\u00fd\u010depn\u00ed. \u0158ekli, \u017ee tak 85 procent. Reagoval jsem, \u017ee pivovar t\u00e9to velikosti se na des\u00edtce brzy neu\u017eiv\u00ed, mamut\u00ed konkurenti se \u017elut\u00fdmi n\u00e1poji pivn\u00edho typu ho p\u0159ev\u00e1lcuj\u00ed. Budoucnost mal\u00fdch \u017ee je ve speci\u00e1lech. Nev\u011b\u0159ili, m\u00edstn\u00ed \u0161tamgasti jsou pr\u00fd zvykl\u00ed na svoje a hospody to respektuj\u00ed. T\u0159i t\u00fddny po tomto hovoru p\u0159ijel dealer do nejv\u011bt\u0161\u00ed z tehdej\u0161\u00edch 47 smluvn\u00edch hospod strakonick\u00e9ho pivovaru, nab\u00eddl klasiku: sklo, ubrusy, slune\u010dn\u00edky. Kdy\u017e ale p\u0159idal zdarma n\u011bkolikalet\u00fd n\u00e1jem tank\u016f a p\u00e1r des\u00edtek sud\u016f taky zdarma, kontrakt byl hotov. A V r\u00e1ji se tak udr\u017eela jen pro formu m\u00edstn\u00ed dvan\u00e1ctka Dud\u00e1k a \u0161tamgasti byli po chv\u00edli brbl\u00e1n\u00ed p\u0159emo\u017eeni mocnou p\u0159ita\u017elivost\u00ed, v\u0161ak v\u00edte \u010deho.<\/p>\n
Dnes strakonick\u00fd pivovar v\u00edce experimentuje, pan\u00ed sl\u00e1dkov\u00e1 Dagmar Vlkov\u00e1 (mysl\u00edm, \u017ee jedna ze t\u0159\u00ed v \u010cech\u00e1ch) va\u0159\u00ed piva kvasnicov\u00e1, tmavou dvan\u00e1ctku, zm\u00edn\u011bn\u00e9ho Velkop\u0159evora a Klostermanna, jednou dokonce sez\u00f3nn\u00ed polotmavou \u0161estn\u00e1cte\u010dku. Jestli to je v\u010das, t\u011b\u017eko \u0159\u00edct. P\u0159\u00e1l bych mu to. U\u017e kv\u016fli t\u00e9 pohodov\u00e9 ka\u017edoro\u010dn\u00ed akci na b\u0159ehu Otavy. Ale prodejte ho, mil\u00ed radn\u00ed…<\/p>\n","protected":false},"excerpt":{"rendered":"
O Pivovarsk\u00fdch slavnostech M\u011b\u0161\u0165ansk\u00e9ho pivovaru Strakonice. Jsem si jist, \u017ee nem\u00e1. Navzdory tomu, \u017ee N\u00e1chodsk\u00fd Prim\u00e1tor a posledn\u00ed dobou i M\u011b\u0161\u0165ansk\u00fd pivovar Strakonice um\u00ed vyrobit opravdu v\u00fdte\u010dn\u00e9 produkty. Ani st\u00e1t nem\u00e1 co va\u0159it pivo, od toho si ho neplat\u00edme. Proto i Budvar se m\u011bl d\u00e1vno prodat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-zlehka"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":110,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/109\/revisions\/110"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}