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Jako ka\u017ed\u00e9 dobr\u00e9 pivo i my\u0161lenka tohoto svazu zr\u00e1la dlouh\u00e9 m\u011bs\u00edce a za jeho vznikem stoj\u00ed mnoh\u00e1 vyjedn\u00e1v\u00e1n\u00ed. Nakonec letos svaz kone\u010dn\u011b vznikl a tak maj\u00ed i ty nejmen\u0161\u00ed pivovary s\u00a0ro\u010dn\u00edm v\u00fdstavem od tis\u00edce do p\u011bti tis\u00edc hektolitr\u016f svou z\u00e1jmovou a klidn\u011b \u0159ekn\u011bme i lobbyistickou organizaci. V\u00a0\u010dele svazu stoj\u00ed snad nejv\u011bt\u0161\u00ed autority \u010desk\u00e9ho pivovarnictv\u00ed, Honzov\u00e9 \u0160ur\u00e1\u0148 a Ko\u010dka, kte\u0159\u00ed jsou z\u00e1rukou, \u017ee svazu p\u016fjde o dobrou v\u011bc.<\/p>\n
Dosud existuje \u010cesk\u00fd svaz pivovar\u016f a sladoven, sdru\u017euj\u00edc\u00ed nejv\u011bt\u0161\u00ed pivovarsk\u00e9 fabriky, a \u010cesk\u00fd svaz mal\u00fdch nez\u00e1visl\u00fdch pivovar\u016f, jeho\u017e \u010dleny jsou hlavn\u011b region\u00e1ln\u00ed pivovary.<\/p>\n
N\u011bkde se z\u00e1jmy t\u011bchto organizac\u00ed t\u0159\u00ed\u0161t\u00ed, t\u0159eba kdy\u017e si region\u00e1ln\u00ed pivovary do v\u00fdstavu 200\u00a0000 hl. ro\u010dn\u011b sv\u00e9ho \u010dasu vydupaly ni\u017e\u0161\u00ed da\u0148ovou sazbu ne\u017e maj\u00ed pivovary velk\u00e9. V\u00a0jin\u00fdch oblastech se docela i shodly: p\u0159edev\u0161\u00edm, kdy\u017e bylo t\u0159eba se br\u00e1nit hloup\u00fdm bruselsk\u00fdm na\u0159\u00edzen\u00edm o energetick\u00e9 n\u00e1ro\u010dnosti va\u0159en\u00ed piva. P\u0159edev\u0161\u00edm d\u00edky t\u00e9hle obran\u011b vznikla zna\u010dka \u010cesk\u00e9 pivo. Jen\u017ee ta nevyhovuje zrovna v\u0161em: jedni jej\u00ed krit\u00e9ria nespl\u0148uj\u00ed (jako jeden pivovar hned u Vltavy), jin\u00ed maj\u00ed pocit, \u017ee touto zna\u010dkou p\u0159ich\u00e1zej\u00ed o v\u00fdlu\u010dnost (jako jeden pivovar u \u00dahlavy).<\/p>\n
V\u0161echny by se ale m\u011bly spojit aspo\u0148 v jedn\u00e9 v\u011bci a kone\u010dn\u011b probojovat zru\u0161en\u00ed spot\u0159ebn\u00ed dan\u011b z\u00a0piva. V\u017edy jakou to m\u00e1 logiku, \u017ee vina\u0159i dost\u00e1vaj\u00ed dotace a je\u0161t\u011b neplat\u00ed \u017e\u00e1dnou spot\u0159ebn\u00ed da\u0148, zat\u00edmco piva\u0159i \u017e\u00e1dnou dotaci nedostanou a je\u0161t\u011b plat\u00ed do st\u00e1tn\u00ed kasy jak mourovat\u00ed!<\/p>\n
Nov\u011b vznikl\u00fd \u010cMSM m\u00e1 ale p\u0159ed sebou mnohem speci\u00e1ln\u011bj\u0161\u00ed c\u00edle. Sdru\u017euje hlavn\u011b restaura\u010dn\u00ed pivovary, kter\u00e9 maj\u00ed \u00fapln\u011b jin\u00e9 starosti ne\u017e ony fabriky. Jeden z\u00a0p\u0159\u00edpad\u016f jsme zaregistrovali zrovna ned\u00e1vno, kdy\u017e nejmenovan\u00fd mamut\u00ed pivovar zni\u010dehonic p\u0159estal dod\u00e1vat t\u011bm nejmen\u0161\u00edm ji\u017e nasmlouvan\u00e9 dod\u00e1vky kvasnic.<\/p>\n
Mikropivovary mohou spolupracovat i v\u00a0mnoha dal\u0161\u00edch v\u011bcech, mohou spole\u010dn\u011b pracovat na propagaci speci\u00e1ln\u00edch piv, na pivn\u00ed osv\u011bt\u011b, na po\u0159\u00e1d\u00e1n\u00ed akc\u00ed, ale i t\u0159eba v\u00a0technologick\u00e9 oblasti, proto\u017ee si dosud velmi m\u00e1lo konkuruj\u00ed, maxim\u00e1ln\u011b v\u00a0n\u011bkolika \u010desk\u00fdch restaurac\u00edch, kde to\u010d\u00ed dvacet a v\u00edce piv, nebo na n\u011bkter\u00fdch pivovarsk\u00fdch akc\u00edch. V\u00a0ostatn\u00edch p\u0159\u00edpadech si ani do zel\u00ed l\u00e9zt nemohou, proto\u017ee t\u00e9m\u011b\u0159 celou produkci prodaj\u00ed ve sv\u00e9 hospod\u011b, pop\u0159\u00edpad\u011b v n\u011bkolika smluvn\u00edch.<\/p>\n
Vznik \u010cMSM ilustruje ohromn\u00fd boom mikropivovar\u016f u n\u00e1s. V\u00a0t\u00e9to chv\u00edli je jich ji\u017e kolem stot\u0159iceti a jejich po\u010det st\u00e1le roste. Ale je v\u00a0tom jeden h\u00e1\u010dek, kv\u016fli kter\u00e9mu jsem se dnes to t\u011bchto \u0159\u00e1dek v\u016fbec pustil.<\/p>\n
Ano, m\u00e1loco m\u011b za posledn\u00edch deset let tak p\u0159ekvapilo a tak pot\u011b\u0161ilo, jako rozmach mikropivovar\u016f u n\u00e1s a jako pestrost a kvalita jejich produkce. Zd\u00e1 se ale, \u017ee rozmach pomalu nar\u00e1\u017e\u00ed na jist\u00e9 meze.<\/p>\n
V\u00a0prvn\u00edch dvou \u010di t\u0159ech generac\u00edch mikropivovar\u016f byli jej\u00edmi zakladateli zku\u0161en\u00ed sl\u00e1dkov\u00e9, zap\u00e1len\u00ed pivn\u00ed fandov\u00e9, skute\u010dn\u00ed odborn\u00edci. Posledn\u00ed dobou m\u00e1m ale pocit, \u017ee n\u011bkter\u00e9 nov\u00e9 mikropivovary jsou \u010dist\u011b snobskou \u010di marketinkovou raritou. Bohat\u00ed restaurat\u00e9\u0159i asi vol\u00ed mezi akv\u00e1riem se \u017eralokem a va\u0159en\u00edm sv\u00e9ho piva a n\u011bkdy holt padne volba na pivovar. Jen\u017ee kde vz\u00edt sl\u00e1dky, kde vz\u00edt origin\u00e1ln\u00ed receptury? Pak to \u010dasto vypad\u00e1, \u017ee s\u00a0velkou sl\u00e1vou otev\u0159en\u00fd mikropivovar va\u0159\u00ed dva druhy le\u017e\u00e1k\u016f, kter\u00e9 m\u016f\u017ee d\u011blat kdekdo jin\u00fd, a \u017e\u00e1dn\u00fdm p\u0159\u00ednosem pro pestrost trhu nejsou.<\/p>\n
Ano, dnes u\u017e neplat\u00ed, \u017ee ka\u017ed\u00fd nov\u00fd mikropivovar je obohacen\u00edm. Bohu\u017eel. U\u017e neplat\u00ed automaticky, \u017ee co je mal\u00e9, to je dobr\u00e9. Zvl\u00e1\u0161t\u011b, kdy\u017e region\u00e1ln\u00ed pivovary se ohledn\u011b kvality dr\u017e\u00ed vcelku dob\u0159e a ty velk\u00e9 sice \u00fapln\u011b vypou\u0161t\u011bj\u00ed p\u00e9\u010di o kvalitu v\u00fd\u010depn\u00edch piv, kde jde jen a jen o cenu, tak\u017ee v\u00fdsledkem b\u00fdv\u00e1 tekutina, kterou bych nazval asi nejsp\u00ed\u0161 homeopatick\u00fdm pivem, o to v\u00edce ale zkou\u0161ej\u00ed vstoupit na led piv speci\u00e1ln\u00edch a leckdy docela s\u00a0\u00fasp\u011bchem. A sv\u00e9 pr\u00e9miov\u00e9 kusy si tak\u00e9 hl\u00eddaj\u00ed.<\/p>\n
V\u00a0tomhle tvrd\u00e9m konkuren\u010dn\u00edm prost\u0159ed\u00ed by nov\u00e9 mikropivovary nem\u011bly spol\u00e9hat na to, \u017ee rukod\u011bln\u00fd v\u00fdrobek bude v\u017edy lep\u0161\u00ed ne\u017e ten z velkoprodukce. Odfl\u00e1knut\u00e9 produkty nov\u00fdch mikropivovar\u016f po\u0161kozuj\u00ed t\u011b\u017ece budovanou pov\u011bst cel\u00e9 t\u00e9to skupiny producent\u016f, proto\u017ee experimentuj\u00edc\u00ed z\u00e1kazn\u00edk m\u016f\u017ee natrefit na nedobr\u00e9 \u010di nezaj\u00edmav\u00ed pivo od nezn\u00e1m\u00e9 zna\u010dky a prchne zp\u00e1tky s\u00a0osv\u011bd\u010den\u00fdm, reklamou vyztu\u017een\u00fdm label\u016fm.<\/p>\n
Mo\u017en\u00e1 zrovna tohle by mohl b\u00fdt n\u00e1m\u011bt pro nov\u00fd svaz. I kdy\u017e t\u00edm, kdo nakonec stejn\u011b trh piva vy\u010dist\u00ed i v\u00a0t\u00e9to kategorii, budou mlsn\u00e9 jaz\u00fd\u010dky n\u00e1s piva\u0159\u016f.<\/p>\n
Zdroj<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"A\u017e budeme na Silvestra bilancovat, co v\u0161echno p\u0159inesl \u010di odnesl pr\u00e1v\u011b uplynul\u00fd rok, nem\u011bli bychom zapomenout na zalo\u017een\u00ed ob\u010dansk\u00e9ho sdru\u017een\u00ed \u010ceskomoravsk\u00fd svaz minipivovar\u016f.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1414","post","type-post","status-publish","format-standard","hentry","category-publikovane-clanky"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1414"}],"version-history":[{"count":2,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/1414\/revisions"}],"predecessor-version":[{"id":1416,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/1414\/revisions\/1416"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}