{"id":14796,"date":"2025-09-12T19:54:41","date_gmt":"2025-09-12T17:54:41","guid":{"rendered":"https:\/\/www.ladislavjakl.cz\/?p=14796"},"modified":"2025-09-12T19:54:41","modified_gmt":"2025-09-12T17:54:41","slug":"energeticka-politika-a-spotrebni-dane-pivo-trestaji-jakl-promluvil-o-narocnem-stavu-pivovarstvi","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=14796","title":{"rendered":"Energetick\u00e1 politika a spot\u0159ebn\u00ed dan\u011b pivo trestaj\u00ed. Jakl promluvil o n\u00e1ro\u010dn\u00e9m stavu pivovarstv\u00ed"},"content":{"rendered":"<div class=\"article__lead\">Ladislav Jakl, \u0159editel Centra spole\u010densk\u00fdch studi\u00ed Institutu V\u00e1clava Klause a prezident o.s. Prvn\u00ed pivn\u00ed extraligy, vysv\u011btlil, \u017ee za n\u00e1ro\u010dn\u00fd stav pivovarnictv\u00ed m\u016f\u017ee chybn\u00e1 energetick\u00e1 politika a p\u0159\u00edsn\u011bj\u0161\u00ed regulace v\u00fdroby a marketingu piva. \u0158ekl pro ne\u010cT24, jak se zm\u011bnily preference spot\u0159ebitel\u016f.<\/div>\n<div>&nbsp;<\/div>\n<p><!--more--><\/p>\n<p><b>Od \u0159\u00edjna p\u0159ijde zdra\u017een\u00ed balen\u00e9ho a \u010depovan\u00e9ho piva od plze\u0148sk\u00e9ho Prazdroje o necel\u00e1 3 procenta. U zna\u010dek Radegastu dojde k r\u016fstu o dv\u011b koruny. Jde zde o tradi\u010dn\u00ed podzimn\u00ed zdra\u017eov\u00e1n\u00ed? Nakolik bude toto zdra\u017een\u00ed citeln\u00e9 pro spot\u0159ebitele?<\/b><\/p>\n<p>Pivovarnictv\u00ed u n\u00e1s nyn\u00ed pro\u017e\u00edv\u00e1 nedobr\u00e9 \u010dasy. A je\u0161t\u011b hor\u0161\u00ed vanou z Bruselu. N\u00e1klady rostou do zna\u010dn\u00e9 m\u00edry kv\u016fli chybn\u00e9 energetick\u00e9 politice a tak\u00e9 kv\u016fli st\u00e1le p\u0159\u00edsn\u011bj\u0161\u00ed regulaci v\u00fdroby, prodeje i marketingu alkoholu a piva zejm\u00e9na. To se nutn\u011b ka\u017edou chv\u00edli prom\u00edtne do zvy\u0161ov\u00e1n\u00ed cen pro koncov\u00e9ho spot\u0159ebitele. Prvn\u00ed ve zdra\u017eov\u00e1n\u00ed b\u00fdv\u00e1 v\u017edy skupina Prazdroj (spolu s pivovary Gambrinus, Velk\u00e9 Popovice a Radegast), proto\u017ee si to d\u00edky sv\u00e9mu naprosto dominantn\u00edmu postaven\u00ed a ohromn\u00fdm reklamn\u00edm investic\u00edm do hodnoty zna\u010dky m\u016f\u017ee dovolit. Ostatn\u00ed pivovary v\u017edy rychle n\u00e1sleduj\u00ed, proto\u017ee na to \u010dekaly a u\u017e dlouho \u0161lapaly vodu. Pro spot\u0159ebitele se to v \u0159\u00e1du t\u00fddn\u016f projev\u00ed zdra\u017een\u00edm piva o korunu, dv\u011b i t\u0159i.<\/p>\n<p><b>Ceny piva ji\u017e rostly kv\u016fli zm\u011bn\u011b DPH z 10 na 21 procent. O\u010dek\u00e1v\u00e1te, \u017ee zv\u00fd\u0161en\u00ed cen ovlivn\u00ed n\u00e1v\u0161t\u011bvnost men\u0161\u00edch hospod a restaurac\u00ed?<\/b><\/p>\n<p>Bohu\u017eel to neodvratn\u011b nastane. Na venkov\u011b u\u017e nyn\u00ed zkrachovaly v\u00edce ne\u017e dva tis\u00edce hospod, p\u0159i\u010dem\u017e \u010dasto \u0161lo o hospodu posledn\u00ed, a to i v m\u00edstech kolem 1500 obyvatel, kde kdysi byly hospody t\u0159eba i \u010dty\u0159i.<b><\/p>\n<p>Jak se k t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsob\u00ed mal\u00e9 hospody?<\/b><\/p>\n<p>To z\u00e1le\u017e\u00ed hlavn\u011b na tom, jak\u00fd maj\u00ed n\u00e1jem. P\u0159e\u017eily (mnoh\u00e9 ne) u\u017e zv\u00fd\u0161en\u00e9 n\u00e1klady plynouc\u00ed z n\u00e1rok\u016f r\u016fzn\u00fdch inspekc\u00ed, p\u0159e\u017eily EET, z\u00e1kaz kou\u0159en\u00ed, zdra\u017een\u00ed energi\u00ed, kovidov\u00e9 lockdowny a restrikce, a te\u010f nav\u00edc trval\u00fd r\u016fst cen piva. To v\u0161e nakonec plat\u00ed z\u00e1kazn\u00edk, kter\u00fd si mnohdy \u0159ekne U\u017d DOST, a p\u0159ejde na lahv\u00e1\u010de. A je po hospod\u011b.<\/p>\n<p><b>Mohou vy\u0161\u0161\u00ed ceny zm\u011bnit n\u00e1vyky \u010desk\u00fdch konzument\u016f piva?<\/b><\/p>\n<p>U\u017e d\u00e1vno m\u011bn\u00ed. Ut\u00edkaj\u00ed z hospod do v\u0161elijak\u00fdch gar\u00e1\u017e\u00ed, a t\u00edm se likviduje soci\u00e1ln\u00ed a sdru\u017eovac\u00ed funkce hospod na venkov\u011b. Zvr\u00e1tit to m\u016f\u017ee jen zm\u011bna \u0161\u00edlen\u00e9 energetick\u00e9 politiky a tak\u00e9 narovn\u00e1n\u00ed spot\u0159ebn\u00ed dan\u011b, kter\u00e1 pivo trest\u00e1, ale t\u0159eba na v\u00edno \u010di cidery se nevztahuje.<br \/>\n<b><br \/>\nD\u011bkujeme za rozhovor!<\/b><\/p>\n<p><a href=\"https:\/\/42tcen.com\/entry\/energeticka-politika-a-spotrebni-dane-pivo-trestaji-jakl-promluvil-o-narocnem-stavu-pivovarstvi\">Zdroj:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ladislav Jakl, \u0159editel Centra spole\u010densk\u00fdch studi\u00ed Institutu V\u00e1clava Klause a prezident o.s. Prvn\u00ed pivn\u00ed extraligy, vysv\u011btlil, \u017ee za n\u00e1ro\u010dn\u00fd stav pivovarnictv\u00ed m\u016f\u017ee chybn\u00e1 energetick\u00e1 politika a p\u0159\u00edsn\u011bj\u0161\u00ed regulace v\u00fdroby a marketingu piva. \u0158ekl pro ne\u010cT24, jak se zm\u011bnily preference spot\u0159ebitel\u016f. &nbsp;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-14796","post","type-post","status-publish","format-standard","hentry","category-pivo","category-rozhovory"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/14796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14796"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/14796\/revisions"}],"predecessor-version":[{"id":14797,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/14796\/revisions\/14797"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}