{"id":15280,"date":"2026-05-04T20:24:59","date_gmt":"2026-05-04T18:24:59","guid":{"rendered":"https:\/\/www.ladislavjakl.cz\/?p=15280"},"modified":"2026-05-05T00:33:38","modified_gmt":"2026-05-04T22:33:38","slug":"pokles-spotreby-piva-je-pro-producenty-likvidacni-jakl-uvedl-jak-zabranit-nepotesujicimu-trendu","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=15280","title":{"rendered":"Pokles spot\u0159eby piva je pro producenty likvida\u010dn\u00ed. Jakl uvedl, jak zabr\u00e1nit nepot\u011b\u0161uj\u00edc\u00edmu trendu"},"content":{"rendered":"
Ladislav Jakl, prezident o.s. Prvn\u00ed Pivn\u00ed Extraliga, vyjmenoval p\u0159\u00ed\u010diny poklesu spot\u0159eby piva v \u010cR a jeho n\u00e1sledky pro gastronomii. \u201eLid\u00e9 zal\u00e9zaj\u00ed do soukrom\u00ed, \u010d\u00edm\u017e trp\u00ed v\u0161echny obory zalo\u017een\u00e9 na bezprost\u0159edn\u00ed vz\u00e1jemnosti. A pivo t\u00edm trp\u00ed zejm\u00e9na,\u201c \u0159ekl pro ne\u010cT24.<\/div>\n
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<\/p>\n

Podle \u00fadaj\u016f \u010cesk\u00e9ho svazu pivovar\u016f a sladoven konzumace piva v \u010cesk\u00e9 republice v minul\u00e9m roce klesla na historick\u00e9 minimum, v pr\u016fm\u011bru se sn\u00ed\u017eila o 3,2 %. Ni\u017e\u0161\u00ed ukazatele byly zaznamen\u00e1ny jen v roce 2021. Pane Jakle, s \u010d\u00edm osobn\u011b spojujete tuto tendenci?<\/b><\/p>\n

Ano, pokles je z\u00e1sadn\u00ed a hlubok\u00fd. A nejde o \u017e\u00e1dn\u00fd v\u00fdkyv, sp\u00ed\u0161e o smutn\u00fd trend.<\/p>\n

Jev m\u00e1 dv\u011b skupiny p\u0159\u00ed\u010din. V jedn\u00e9 je z\u00e1sadn\u00ed spole\u010densk\u00e1 zm\u011bna, kter\u00e1 nepostihuje jen pivovarnictv\u00ed, ale i cel\u00fd gastrosektor a dal\u0161\u00ed podobn\u00e9 resorty. Lid\u00e9 obecn\u011b – a mlad\u00ed zejm\u00e9na – ztr\u00e1cej\u00ed pot\u0159ebu pospolitosti, soudr\u017enosti a v\u016fbec vz\u00e1jemn\u00e9 osobn\u00ed komunikace. Zal\u00e9zaj\u00ed do soukrom\u00ed, \u010d\u00edm\u017e trp\u00ed v\u0161echny obory zalo\u017een\u00e9 na bezprost\u0159edn\u00ed vz\u00e1jemnosti. A pivo, coby klasick\u00e1 komodita sp\u00ed\u0161 kolektivn\u00ed ne\u017e individu\u00e1ln\u00ed, t\u00edm trp\u00ed zejm\u00e9na.<\/p>\n

Ve druh\u00e9 skupin\u011b p\u0159\u00ed\u010din jsou ekonomick\u00e1 a legislativn\u00ed b\u0159emena. Omezov\u00e1n\u00ed prodeje a reklamy, p\u0159itvrzov\u00e1n\u00ed regulac\u00ed, da\u0148ov\u00e1 z\u00e1t\u011b\u017e a energetick\u00e1 drahota.<\/p>\n

Nakolik je tento pokles dramatick\u00fd pro producenty piva a hospody?
\n<\/b>
\nLikvida\u010dn\u00ed. Krachuje ohromn\u00e9 mno\u017estv\u00ed restaurac\u00ed a hospod a mnoh\u00e9 pivovary jsou v ekonomick\u00fdch pot\u00ed\u017e\u00edch. T\u0159eba na Star\u00e9m M\u011bst\u011b bylo p\u0159ed p\u011bti lety sedm mikropivovar\u016f. Dnes p\u0159e\u017e\u00edvaj\u00ed dva.<\/p>\n

\u010cesk\u00fd svaz pivovar\u016f a sladoven tak\u00e9 navrhuje, aby vl\u00e1da ozna\u010dila pivovarstv\u00ed jako strategick\u00fd sektor hospod\u00e1\u0159stv\u00ed a probrala eventu\u00e1ln\u00ed sn\u00ed\u017een\u00ed DPH na \u010depovan\u00e9 pivo pro stabilizaci podnik\u00e1n\u00ed v gastronomii. Mohou podle V\u00e1s tato opat\u0159en\u00ed v\u00fdrazn\u011b zlep\u0161it situaci pro producenty a motivovat lidi k v\u011bt\u0161\u00ed spot\u0159eb\u011b piva?<\/b><\/p>\n

V\u00edte, j\u00e1 moc nemiluji n\u011bjak\u00e9 protekce pro vybran\u00e9 obory. Mo\u017en\u00e1 by sta\u010dilo, kdybychom p\u0159estali se \u0161ikanov\u00e1n\u00edm a diskriminac\u00ed pivovarn\u00edk\u016f.<\/p>\n

Jak to vid\u00edte s v\u00fdvojem pivovarstv\u00ed v tomto roce? Nakolik se do tohoto sektoru prom\u00edt\u00e1 geopolitick\u00e1 situace ve sv\u011bt\u011b?<\/b><\/p>\n

Vid\u00edm to b\u00eddn\u011b. Bude h\u016f\u0159. Geopolitick\u00e1 situace m\u00e1 vliv hlavn\u011b na cenu energi\u00ed a na pot\u00ed\u017ee s exportn\u00edmi trhy. Ale na to se nevymlouvejme. Na to dopl\u00e1cej\u00ed v\u0161echny obory. Ale pro\u010d zrovna u n\u00e1s mus\u00ed pivovarnictv\u00ed takhle dost\u00e1vat za u\u0161i, \u017ee. Pivo nen\u00ed nic sprost\u00e9ho. Sprost\u011b se d\u00e1 jen konzumovat, ale to i jin\u00e9 v\u011bci, kter\u00e9 v hled\u00e1\u010dku samozvan\u00fdch pe\u010dovatel\u016f o na\u0161e \u017eivoty tak moc nejsou.
\n
\nD\u011bkujeme za rozhovor!<\/b><\/p>\n

Zdroj:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ladislav Jakl, prezident o.s. Prvn\u00ed Pivn\u00ed Extraliga, vyjmenoval p\u0159\u00ed\u010diny poklesu spot\u0159eby piva v \u010cR a jeho n\u00e1sledky pro gastronomii. \u201eLid\u00e9 zal\u00e9zaj\u00ed do soukrom\u00ed, \u010d\u00edm\u017e trp\u00ed v\u0161echny obory zalo\u017een\u00e9 na bezprost\u0159edn\u00ed vz\u00e1jemnosti. A pivo t\u00edm trp\u00ed zejm\u00e9na,\u201c \u0159ekl pro ne\u010cT24.  <\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-15280","post","type-post","status-publish","format-standard","hentry","category-pivo","category-rozhovory"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15280"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15280\/revisions"}],"predecessor-version":[{"id":15281,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15280\/revisions\/15281"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}