{"id":15528,"date":"2026-09-25T19:41:45","date_gmt":"2026-09-25T17:41:45","guid":{"rendered":"https:\/\/u-short.net\/xWUbkRnoT0r5\/?p=15528"},"modified":"2026-09-25T19:41:45","modified_gmt":"2026-09-25T17:41:45","slug":"diky-ze-muzem-min-platit","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=15528","title":{"rendered":"D\u00edky, \u017ee m\u016f\u017eem m\u00ed\u0148 platit"},"content":{"rendered":"
Do boje za nedotknutelnost star\u00fdch po\u0159\u00e1dk\u016f v \u010cesk\u00e9m rozhlase a v \u010cesk\u00e9 televizi se pustil projekt Pro\u010d m\u00ed\u0148. Mohutn\u00e1 kampa\u0148 na internetu, ale i prost\u0159ednictv\u00edm billboard\u016f, transparent\u016f a plak\u00e1t\u016f<\/div>\n
ur\u010dit\u011b nen\u00ed levn\u00e1.<\/div>\n
 <\/div>\n

<\/p>\n

Stoj\u00ed za n\u00ed s\u00edly, kter\u00e9 maj\u00ed v m\u00e9di\u00edch sv\u00e9 z\u00e1jmy a kter\u00fdm se podpora m\u00e9di\u00ed placen\u00fdch miliardami z kapes poplatn\u00edk\u016f velice hod\u00ed. Form\u00e1ln\u011b za projektem stoj\u00ed iniciativa D\u00edky, \u017ee m\u016f\u017eem. Kdo vlastn\u011b komu a za co d\u011bkuje?<\/p>\n

Na prvn\u00ed pohled d\u011bkuj\u00ed dne\u0161n\u00ed mlad\u00ed t\u011bm, kdo aktivn\u011b pom\u00e1hali na p\u0159elomu let 1989 a 1990 demontovat komunistick\u00fd syst\u00e9m. A d\u00edky t\u00e9to zda\u0159il\u00e9 demont\u00e1\u017ei dnes mnoz\u00ed mohou, co by tehdy nemohli.<\/p>\n

Pam\u00e1tn\u00e9 demonstrace 17. 11. 1989 jsem se \u00fa\u010dastnil a m\u00fdm mottem byla svoboda a pluralita. Ne n\u00e1rok na ciz\u00ed pen\u00edze \u010di n\u00e1rok na n\u011bjakou slu\u017ebu. P\u0159i demonstrac\u00edch v n\u00e1sleduj\u00edc\u00edch dnech jsme k\u0159i\u010deli do oken monopoln\u00edho \u010ceskoslovensk\u00e9ho rozhlasu \u201emluvte pravdu!\u201c<\/p>\n

Uvnit\u0159 rozhlasu vznikla m\u00edstn\u00ed pobo\u010dka Ob\u010dansk\u00e9ho f\u00f3ra s c\u00edlem prosadit korektnost, objektivitu a otev\u0159enost nejen ve zpravodajsk\u00fdch a publicistick\u00fdch po\u0159adech. Mo\u017en\u00e1 i jim dnes symbolicky d\u011bkuje iniciativa D\u00edky, \u017ee m\u016f\u017eem. Pak by si aktivist\u00e9 t\u00e9to iniciativy m\u011bli poslechnout dodnes \u017eij\u00edc\u00ed \u010dleny tehdej\u0161\u00edho rozhlasov\u00e9ho OF, co oni \u0159\u00edkaj\u00ed dne\u0161n\u00ed debat\u011b o financov\u00e1n\u00ed st\u00e1tem z\u0159\u00edzen\u00fdch m\u00e9di\u00ed a v\u016fbec o tom, jakou roli by tato m\u00e9dia m\u011bla plnit za dne\u0161n\u00edch podm\u00ednek. Asi by byli p\u0159ekvapeni. A nev\u00edm, jestli by jim d\u011bkovali i nad\u00e1le.  <\/p>\n

Na po\u010d\u00e1tku 90. let m\u011b svoboda a pluralita zaj\u00edmala pr\u00e1v\u011b p\u0159edev\u0161\u00edm v oblasti m\u00e9di\u00ed. Byl jsem u toho, kdy\u017e vznikala prvn\u00ed soukrom\u00e1 a nez\u00e1visl\u00e1 r\u00e1dia a pot\u00e9 i televize. Monopol st\u00e1tem z\u0159\u00edzen\u00fdch m\u00e9di\u00ed skon\u010dil. Funguj\u00ed stovky a stovky celoplo\u0161n\u00fdch, region\u00e1ln\u00edch i lok\u00e1ln\u00edch r\u00e1di\u00ed a televiz\u00ed, stovky dr\u017eitel\u016f licenc\u00ed i stovky internetov\u00fdch kan\u00e1l\u016f, kter\u00e9 dokonce ani licenci nepot\u0159ebuj\u00ed.<\/p>\n

Jsou mezi nimi m\u00e9dia multi\u017e\u00e1nrov\u00e1, univerz\u00e1ln\u00ed i specializovan\u00e1. Zam\u011b\u0159en\u00e1 na sport, na um\u011bn\u00ed, na dokumenty, na vzd\u011bl\u00e1n\u00ed, na vys\u00edl\u00e1n\u00ed pro d\u011bti, na z\u00e1bavu, hudbu, humor, historii, bohoslu\u017eby. V\u0161eho je v\u00edc. Ne m\u00ed\u0148, jak stra\u0161\u00ed manipulativn\u00ed projekt Pro\u010d m\u00ed\u0148.<\/p>\n

Jeho auto\u0159i sugeruj\u00ed ve\u0159ejnosti, \u017ee pokud budou zru\u0161eny povinn\u00e9 rozhlasov\u00e9 a televizn\u00ed poplatky a financov\u00e1n\u00ed st\u00e1tem z\u0159\u00edzen\u00fdch m\u00e9di\u00ed bude p\u0159evedeno na rozpo\u010det, pak pr\u00fd bude ohro\u017eena stabilita p\u0159\u00edjm\u016f. No, to je naprost\u00e1 nepravda. V\u00fd\u0161e poplatk\u016f \u2013 jak jsme se p\u0159esv\u011bd\u010dili nap\u0159\u00edklad loni t\u011bsn\u011b p\u0159ed volbami \u2013 m\u016f\u017ee b\u00fdt zm\u011bn\u011bna kdykoli v pr\u016fb\u011bhu roku, podle toho, jak se to kter\u00e9 politick\u00e9 s\u00edle hod\u00ed. O kapitole rozpo\u010dtu se rozhoduje jen jednou do roka a podle p\u0159esn\u00fdch pravidel.<\/p>\n

P\u0159\u00edpadn\u00e1 zm\u011bna zp\u016fsobu financov\u00e1n\u00ed se sama o sob\u011b nem\u016f\u017ee dotknout ani \u201enez\u00e1vislosti\u201c t\u011bchto m\u00e9di\u00ed, ani objemu vyr\u00e1b\u011bn\u00fdch a vys\u00edlan\u00fdch po\u0159ad\u016f. K tomu by musel n\u011bkdo p\u0159esn\u011b zkonstruovat rozpo\u010dtovou kapitolu tak, aby takov\u00e9 zm\u011bny obsahovala.<\/p>\n

Ale dobr\u00e1, zkusme vz\u00edt ot\u00e1zku Pro\u010d m\u00ed\u0148 v\u00e1\u017en\u011b, jakkoli s technickou zm\u011bnou financov\u00e1n\u00ed nesouvis\u00ed. Ta ot\u00e1zka sama je toti\u017e opr\u00e1vn\u011bn\u00e1 z jin\u00e9ho d\u016fvodu. M\u00e1 vys\u00edlat st\u00e1tem z\u0159\u00edzen\u00fd rozhlas a st\u00e1tem z\u0159\u00edzen\u00e1 televize stejn\u011b po\u0159ad\u016f pro d\u011bti v dob\u011b, kdy u\u017e existuj\u00ed des\u00edtky kan\u00e1l\u016f a po\u0159ad\u016f se vzd\u011bl\u00e1vac\u00edmi po\u0159ady, se z\u00e1bavou pro d\u011bti, s filmy pro d\u011bti a s animovan\u00fdmi seri\u00e1ly jako v \u010dasech, kdy jin\u00e1 elektronick\u00e1 m\u00e9dia neexistovala a v \u00e9teru panoval monopol?<\/p>\n

Maj\u00ed st\u00e1tem z\u0159\u00edzen\u00e1 m\u00e9dia vys\u00edlat stejn\u011b sportu i v dob\u011b, kdy mnoh\u00e9 sportovn\u00ed kan\u00e1ly ji\u017e b\u011b\u017en\u011b nab\u00edzej\u00ed p\u0159enosy sportovn\u00edch akc\u00ed v\u0161ech velikost\u00ed konan\u00fdch v\u0161ude po sv\u011bt\u011b? A tak bychom mohli pokra\u010dovat d\u00e1le.<\/p>\n

Kdy\u017e v polovin\u011b 90. let za\u010dala houstnout nab\u00eddka soukrom\u00fdch stanic, nena\u0161el se ve st\u00e1tem z\u0159\u00edzen\u00fdch m\u00e9di\u00edch nikdo, kdo by na tuto novou situaci reagoval p\u0159ehodnocen\u00edm form\u00e1tov\u00e9 \u0161\u00ed\u0159e program\u016f. Kdo by \u0159ekl: tyhle estr\u00e1dy a p\u0159enosy te\u010f u\u017e d\u011bl\u00e1 kdekdo, poj\u010fme se koncentrovat jen na to, co nikdo nevys\u00edl\u00e1, jen na to, v \u010dem spo\u010d\u00edv\u00e1 smysl na\u0161\u00ed existence, smysl st\u00e1tem z\u0159\u00edzen\u00fdch m\u00e9di\u00ed. M\u00edsto toho za\u010dala \u010cesk\u00e1 televize a \u010cesk\u00fd rozhlas ost\u0159e konkurovat nov\u00e9 vznikaj\u00edc\u00edm nez\u00e1visl\u00fdm stanic\u00edm, a to i tou nejhrub\u0161\u00ed komerc\u00ed. Konkurovat za ve\u0159ejn\u00e9 pen\u00edze, to je v\u017edy snadn\u00e9.<\/p>\n

Tento probl\u00e9m se v\u016fbec net\u00fdk\u00e1 jen m\u00e9di\u00ed. T\u00fdk\u00e1 se obecn\u00e9ho pohledu na st\u00e1t, na ve\u0159ejn\u00e9 instituce, na instituce z\u0159\u00edzen\u00e9 z\u00e1konem a financovan\u00e9 z ve\u0159ejn\u00fdch zdroj\u016f. Er\u00e1r nem\u00e1 d\u011blat cokoli, co m\u016f\u017ee. M\u00e1 d\u011blat jen to, co ned\u011bl\u00e1 nikdo jin\u00fd. A pokud nic takov\u00e9ho nenajde, nem\u00e1 takov\u00e1 ve\u0159ejn\u00e1 instituce existovat.<\/p>\n

Pro\u010d m\u00ed\u0148? Tato ot\u00e1zka se m\u016f\u017ee t\u00fdkat leda dvou st\u00e1tem z\u0159\u00edzen\u00fdch medi\u00e1ln\u00edch instituc\u00ed. Ve skute\u010dnosti je toho v\u0161eho jinde v\u00edc a v\u00edc. Sportu, ve\u010dern\u00ed\u010dk\u016f, z\u00e1bavy, dokument\u016f, poh\u00e1dek. \u017d\u00e1dn\u00e9 \u201em\u00ed\u0148\u201c tu nehroz\u00ed. Hroz\u00ed jen to, \u017ee tu n\u011bkdo za ve\u0159ejn\u00e9 pen\u00edze vyv\u00edj\u00ed \u010dinnost, ke kter\u00e9 nebyl z\u0159\u00edzen: konkuruje soukrom\u00e9mu sektoru. V jin\u00fdch oblastech bychom t\u011b\u017eko takovou praktiku tolerovali. A tady n\u00e1m aktivist\u00e9 sugeruj\u00ed pocit, \u017ee po\u0159\u00e1d \u017eijeme v prost\u0159ed\u00ed monopolu. A \u017ee m\u00ed\u0148 jedn\u00e9 estr\u00e1dy v \u010cesk\u00e9 televizi znamen\u00e1 m\u00e9n\u011b estr\u00e1d na obrazovk\u00e1ch.<\/p>\n

Kdepak. To jen vedle estr\u00e1dy za soukrom\u00e9 pen\u00edze prost\u011b u\u017e nemus\u00ed koexistovat estr\u00e1da povinn\u011b placen\u00e1 poplatn\u00edky. \u010cesk\u00e1 televize a \u010cesk\u00fd rozhlas a jejich lobbysti\u010dt\u00ed spojenci a aktivist\u00e9 se nemohou chovat, jako kdyby tu po\u0159\u00e1d byl monopol. M\u011bli by, a zainteresovan\u00e1 ve\u0159ejnost s nimi, hledat nov\u00e9 m\u00edsto v medi\u00e1ln\u00edm sv\u011bt\u011b. M\u00edsto, kter\u00e9 by respektovalo, \u017ee tu u n\u00e1s tyto dv\u011b instituce u\u017e nejsou samy. \u017de u\u017e nemaj\u00ed d\u011blat v\u0161e, \u017ee nemaj\u00ed dublovat to, co existuje i bez nich. Maj\u00ed naopak poctiv\u011b p\u0159ehodnotit, kolik \u010deho vyr\u00e1b\u011bt a vys\u00edlat v situaci panuj\u00edc\u00ed plurality. A poplatn\u00edci by pak mohli platit m\u00ed\u0148.<\/p>\n

Ot\u00e1zka Pro\u010d m\u00ed\u0148 je nam\u00ed\u0159ena proti debat\u011b o zm\u011bn\u011b formy financov\u00e1n\u00ed. Docela fale\u0161n\u011b. Ale nastolena b\u00fdt m\u00e1. Kv\u016fli n\u011b\u010demu jin\u00e9mu. Kv\u016fli tomu, \u017ee \u010das monopolu tu u\u017e p\u0159es t\u0159icet let nepanuje a je nutno to kone\u010dn\u011b vz\u00edt na v\u011bdom\u00ed.  <\/p>\n

Ladislav Jakl, 24.9.2026<\/p>\n

Zdroj:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do boje za nedotknutelnost star\u00fdch po\u0159\u00e1dk\u016f v \u010cesk\u00e9m rozhlase a v \u010cesk\u00e9 televizi se pustil projekt Pro\u010d m\u00ed\u0148. Mohutn\u00e1 kampa\u0148 na internetu, ale i prost\u0159ednictv\u00edm billboard\u016f, transparent\u016f a plak\u00e1t\u016f ur\u010dit\u011b nen\u00ed levn\u00e1.  <\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15528","post","type-post","status-publish","format-standard","hentry","category-publikovane-clanky"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15528"}],"version-history":[{"count":2,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15528\/revisions"}],"predecessor-version":[{"id":15530,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15528\/revisions\/15530"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}