{"id":15591,"date":"2026-10-30T11:21:14","date_gmt":"2026-10-30T10:21:14","guid":{"rendered":"https:\/\/www.ladislavjakl.cz\/?p=15591"},"modified":"2026-10-30T11:21:14","modified_gmt":"2026-10-30T10:21:14","slug":"ladislav-jakl-1-cervence-2055-v-pul-ctvrte-rano-bez-kompromisu","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=15591","title":{"rendered":"Ladislav Jakl: 1. \u010dervence 2055 v p\u016fl \u010dtvrt\u00e9 r\u00e1no. Bez kompromisu"},"content":{"rendered":"

M\u00e9dia v \u010dase. Jsou st\u00e1le sedmou velmoc\u00ed? Jak se v nich mohou lid\u00e9 orientovat? Jak\u00fd \u00fa\u010del maj\u00ed demonstrace a jak dlouho budou pokra\u010dovat? Pro\u010d nechce Ladislav Jakl<\/strong> p\u0159ekl\u00e1dat prezident\u016fv projev do \u010de\u0161tiny, kdo vnese do chaosu \u0159\u00e1d? A kdy se vr\u00e1t\u00ed hodnoty a tradice? Nejen na tyto ot\u00e1zky odpov\u00eddal Ladislav Jakl<\/strong> pro VIPosobnosti.cz<\/span>.<\/strong> <\/p>\n

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Pane Jakle, jste vystudovan\u00fd \u017eurnalista. Velmi dob\u0159e zn\u00e1te i druhou stranu m\u00e9di\u00ed. Jak byste porovnal \u00farove\u0148 novin\u00e1\u0159sk\u00e9 pr\u00e1ce v dob\u011b, kdy jste za\u010d\u00ednal, s tou dne\u0161n\u00ed? A jak se podle v\u00e1s prom\u011bnila pr\u00e1ce novin\u00e1\u0159\u016f, jejich profesionalita a vztah k politik\u016fm?<\/strong><\/p>\n

No, za on\u011bch \u010dty\u0159icet \u010di p\u011bta\u010dty\u0159icet let se zm\u011bnilo v\u0161echno, tedy i novin\u00e1\u0159sk\u00e1 pr\u00e1ce. Jedna v\u011bc se ale nezm\u011bnila. \u017durnalistika \u2013 a nejen coby studijn\u00ed obor, ale i jako profese \u2013 v\u017edy p\u0159itahovala p\u0159ev\u00e1\u017en\u011b mesianistick\u00fd typ lid\u00ed. Lid\u00ed, kte\u0159\u00ed se c\u00edt\u00ed b\u00fdt povol\u00e1ni pou\u010dovat, vychov\u00e1vat a v\u00e9st ostatn\u00ed. V\u011bt\u0161ina novin\u00e1\u0159\u016f nechce d\u011blat poctiv\u011b svou pr\u00e1ci a slou\u017eit \u010dten\u00e1\u0159\u016fm, div\u00e1k\u016fm a poslucha\u010d\u016fm. Chce m\u011bnit sv\u011bt podle jak\u00e9si sv\u00e9 soci\u00e1ln\u011b in\u017een\u00fdrsk\u00e9 konstrukce. Posledn\u00ed dobou se k tomu ale st\u00e1le v\u00edce p\u0159id\u00e1v\u00e1 povrchnost, nedostatek erudice, znalosti jazyka i reportovan\u00e9ho t\u00e9matu. Hlavn\u011b zaujmout, upoutat pobavit a hlavn\u011b \u2013 ovlivnit. \u00dapln\u011b se set\u0159ely rozd\u00edly mezi \u017e\u00e1nry. Vemme si samotn\u00fd term\u00edn \u201em\u00e9dia\u201c. M\u011bla by b\u00fdt prost\u0159edn\u00edkem mezi realitou a vn\u00edmatelem, kter\u00fd nem\u016f\u017ee b\u00fdt u v\u0161eho. M\u011bla by b\u00fdt jeho o\u010dima a u\u0161ima. Ale chce b\u00fdt i jeho rozumem, a tak mu realitu rovnou p\u0159evypr\u00e1v\u00ed, aby ji spr\u00e1vn\u011b pochopil. Na po\u010d\u00e1tku je ale s\u00e1m pohodln\u00fd \u010dten\u00e1\u0159, div\u00e1k a poslucha\u010d. Nechce moc p\u0159em\u00fd\u0161let, m\u00e1 rad\u011bji n\u00e1lepky, p\u00f3zy, \u0161katulky. Je pohodln\u00fd, nem\u00e1 r\u00e1d slo\u017eit\u00e9 v\u011bty a argumentace, nezaj\u00edmaj\u00ed ho anal\u00fdzy. Chce b\u00fdt rychle se v\u0161\u00edm hotov. A v t\u00e9to objedn\u00e1vce mu v\u011bt\u0161ina m\u00e9di\u00ed jde na ruku.<\/p>\n<\/div>\n<\/div>\n

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A naopak, politici dnes st\u00e1le \u010dast\u011bji s\u00e1zej\u00ed na vlastn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b a p\u0159\u00edmou komunikaci s ve\u0159ejnost\u00ed. Jak se podle v\u00e1s prom\u011bnil jejich vztah k m\u00e9di\u00edm a nakolik dnes je\u0161t\u011b pot\u0159ebuj\u00ed tradi\u010dn\u00ed novin\u00e1\u0159e?<\/strong><\/p>\n

Metoda \u201ej\u00edt p\u0159es hlavu m\u00e9di\u00ed\u201c se zrodila v Americe z naprost\u00e9ho zoufalstv\u00ed nad t\u00edm, jak m\u00e9dia p\u0159ekrout\u00ed ka\u017edou v\u011btu, pokud ji rovnou nevypust\u00ed, kdy\u017e se n\u011bjak\u00e1 nehod\u00ed. Lid\u00e9 dnes neposuzuj\u00ed ve\u0159ejn\u011b zn\u00e1m\u00e9 osoby podle toho, co tyto osoby samy \u0159ekly, ale podle toho, co o nich n\u011bkdo \u0159ekl. A tak nejen politici, ale i zn\u00e1m\u00e9 celebrity poc\u00edtili pot\u0159ebu oslovit sv\u00e9 publikum nap\u0159\u00edmo, bez on\u011bch \u017eurnalistick\u00fdch prost\u0159edn\u00edk\u016f.<\/p>\n

 <\/strong><\/em>Jak se v tom v\u0161em orientuj\u00ed sami \u010dten\u00e1\u0159i, poslucha\u010di a div\u00e1ci? Dok\u00e1\u017eou je\u0161t\u011b rozli\u0161it kvalitn\u00ed \u017eurnalistiku od \u00fa\u010delov\u00e9 komunikace a jak se podle v\u00e1s prom\u011b\u0148uje jejich d\u016fv\u011bra v m\u00e9dia?<\/strong><\/p>\n

Pokud se sami v dan\u00e9m oboru nepohybuj\u00ed, tak nemaj\u00ed \u0161anci. Vysta\u010d\u00ed si se zjednodu\u0161en\u00fdmi fr\u00e1zemi a s fenom\u00e9nem, kter\u00e9mu \u0159\u00edk\u00e1m \u201ep\u0159ekl\u00e1d\u00e1n\u00ed z \u010de\u0161tiny do \u010de\u0161tiny\u201c. A novin\u00e1\u0159i jim pod nos strkaj\u00ed sv\u00e9 p\u0159evypr\u00e1v\u011bn\u00e9 verze reality. Takov\u00e9 to: \u201echcete t\u00edm \u0159\u00edci, \u017ee\u2026\u201c Na to j\u00e1 obvykle odpov\u00edd\u00e1m, \u017ee to, co jsem cht\u011bl \u0159\u00edci, u\u017e jsem p\u0159ece \u0159ekl.<\/p>\n<\/div>\n<\/div>\n

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T\u00edmto \u0161ir\u0161\u00edm \u00favodem jsme se cht\u011bla dostat k tomu, \u017ee m\u00e9dia postupn\u011b ztr\u00e1c\u00ed na hodnot\u011b\u2026 Jak vn\u00edm\u00e1te konec poplatk\u016f, o tu v\u00fd\u0161i asi prim\u00e1rn\u011b \u00fapln\u011b nejde. Prezident Klaus navrhoval zru\u0161en\u00ed ve\u0159ejnopr\u00e1vn\u00ed \u010cT. M\u011blo by smysl, aby se sou\u010dasn\u00e1 vl\u00e1da k tomuto n\u00e1vrhu vr\u00e1tila.<\/strong><\/p>\n

To je ot\u00e1zka na knihu, ne na jednu odpov\u011b\u010f. Ale m\u00e1m-li zkusit vyloupnout podstatu probl\u00e9mu, pak mus\u00edm \u0159\u00edci, \u017ee nikdy neprob\u011bhla fundament\u00e1ln\u00ed debata o tom, co vlastn\u011b maj\u00ed st\u00e1tem z\u0159\u00edzen\u00e1 m\u00e9dia vys\u00edlat. A co u\u017e ur\u010dit\u011b nemaj\u00ed. Tyhle kolosy jsme zd\u011bdili z dob, kdy nikdo jin\u00fd nevys\u00edlal. Byl tu monopol. Bez nap\u0159\u00edklad d\u011btsk\u00fdch po\u0159ad\u016f \u010cT a \u010cRo nebyly by tehdy \u017e\u00e1dn\u00e9. Dnes u\u017e ale existuj\u00ed stovky nez\u00e1visl\u00fdch soukrom\u00fdch stanic. Ty vys\u00edlaj\u00ed v\u0161echny \u017e\u00e1nry. Co tak stra\u0161n\u011b d\u016fle\u017eit\u00e9ho chyb\u00ed, \u017ee kv\u016fli tomu mus\u00ed existovat televize z\u0159\u00edzen\u00e1 st\u00e1tem, disponuj\u00edc\u00ed majetkem p\u0159id\u011blen\u00fdm z\u00e1konem, kmito\u010dty p\u0159ed\u011blen\u00fdmi z\u00e1konem a pen\u011bzi poplatn\u00edk\u016f, kter\u00e9 mus\u00ed lid\u00e9 platit z rozhodnut\u00ed st\u00e1tu? A pokud tedy n\u011bco takov\u00e9ho chyb\u00ed, pro\u010d tyto instituce ned\u011blaj\u00ed jen to, ale vys\u00edlaj\u00ed p\u0159ev\u00e1\u017en\u011b tot\u00e9\u017e, co vys\u00edlaj\u00ed mnoz\u00ed jin\u00ed?<\/p>\n

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Neodpov\u011bd\u011bl jste mi na dotaz, zda \u010cT \u00fapln\u011b zru\u0161it\u2026<\/strong><\/p>\n

Proto\u017ee ta ot\u00e1zka bere probl\u00e9m od konce, ne od za\u010d\u00e1tku. Nejd\u0159\u00edv mus\u00edme debatovat o tom, zda v medi\u00e1ln\u00ed krajin\u011b obydlen\u00e9 stovkami stanic chyb\u00ed n\u011bco tak stra\u0161n\u011b d\u016fle\u017eit\u00e9ho, \u017ee to mus\u00ed n\u011bjakou formou zaji\u0161\u0165ovat st\u00e1t. Pokud bychom n\u011bco takov\u00e9ho na\u0161li, bylo by nutn\u00e9 to pojmenovat, vymezit, ocenit. A pak t\u0159eba vypsat ve\u0159ejnou zak\u00e1zku typu: kdo zajist\u00ed vys\u00edl\u00e1n\u00ed pro \u0161koly krajsk\u00e9 a celoplo\u0161n\u00e9 v rozsahu tolik a tolik hodit t\u00fddn\u011b? Dejte nab\u00eddku. A soukrom\u00e9 stanice by si nohy zl\u00e1maly, aby takovou zak\u00e1zku z\u00edskaly. A pak se teprve ptejme, jestli i po tomto \u0159e\u0161en\u00ed zb\u00fdv\u00e1 n\u011bco, co nikdo nevys\u00edl\u00e1 a co by chyb\u011blo tak moc, \u017ee by to ospravedl\u0148ovalo existenci st\u00e1tem z\u0159\u00edzen\u00e9 instituce, kter\u00e9 st\u00e1t sv\u011b\u0159\u00ed majetek, kmito\u010dty a pen\u00edze poplatn\u00edk\u016f \u2013 a ponech\u00e1 vlastn\u011b skoro volnou ruku vys\u00edlat podle sv\u00e9ho. To \u017ee je obhajiteln\u00e9? Podle mne nen\u00ed. Ale pokud si n\u011bkdo mysl\u00ed, \u017ee n\u011bco takov\u00e9ho p\u0159eci jen fakt pot\u0159ebujeme, obh\u00e1jil by instituci asi tak stokr\u00e1t men\u0161\u00ed a stokr\u00e1t levn\u011bj\u0161\u00ed, ne\u017e jak\u00e1 na Kav\u010d\u00edch hor\u00e1ch vl\u00e1dne nyn\u00ed.<\/p>\n

 <\/strong>O co p\u0159esn\u011b tady v t\u00e9 \u201ev\u00e1lce\u201c tedy jde? <\/strong><\/p>\n

Je to sou\u010d\u00e1st boje o moc. Ne pouze u n\u00e1s, v r\u00e1mci cel\u00e9 EU. Je nutno vyvolat ve v\u0161ech zem\u00edch tvrd\u00e9 spole\u010densk\u00e9 konflikty, aby bylo zd\u016fvodniteln\u00e9 n\u00e1sledn\u00e9 hrub\u00e9 omezen\u00ed demokracie. U n\u00e1s tu roli j\u00e1dra konfliktu sehr\u00e1vaj\u00ed trochu \u00fasm\u011bvn\u011b televizn\u00ed a rozhlasov\u00e9 poplatky, jejich\u017e zm\u011bnou se pro nikoho nem\u011bn\u00ed re\u00e1ln\u011b skoro nic. \u0158v\u00e1t kolem toho s p\u011bnou u huby, vyhro\u017eovat a h\u00e1zet dla\u017eebn\u00ed kostky, to ukazuje, jak stran\u011b snadn\u00e9 je ponoukat lidi k hysterii, ani\u017e by byl jakkoli dot\u010den jak\u00fdkoli jejich z\u00e1jem.<\/p>\n

Chystaj\u00ed se dal\u0161\u00ed demonstrace, jak podle v\u00e1s dopadnou. Jde jen o emoce nebo i o princip?<\/strong><\/p>\n

Povedou se do t\u00e9 doby, dokud na n\u011b svolavatel\u00e9 budou m\u00edt pen\u00edze.<\/p>\n

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Pra\u017esk\u00fd hrad | Foto: Alena \u0160ulcov\u00e1<\/figcaption><\/figure>\n

Poj\u010fme d\u00e1l. V\u010dera prob\u011bhly oslavy St\u00e1tn\u00edho sv\u00e1tku. Vy s panem Klausem symbolicky u Obecn\u00edho dmu, prezident na Hrad\u011b. Jak vn\u00edm\u00e1te jeho projev, kam, na\u010d byl c\u00edlen?<\/strong><\/p>\n

J\u00e1 jeho projev nebudu p\u0159ekl\u00e1dat z \u010de\u0161tiny do \u010de\u0161tiny, ka\u017ed\u00fd si ho m\u016f\u017ee vyhledat a p\u0159e\u010d\u00edst s\u00e1m. Faktem ale je, \u017ee st\u00e1tn\u00ed sv\u00e1tek si zaslou\u017e\u00ed, aby byl pronesen projev v\u00e1\u017en\u00fd projev zhodnocuj\u00edc\u00ed smysl na\u0161\u00ed st\u00e1tnosti a popisuj\u00edc\u00ed p\u0159ek\u00e1\u017eky v napl\u0148ov\u00e1n\u00ed jej\u00edho obsahu.<\/p>\n

 <\/em>V\u0159e t\u00e9m\u011b\u0159 cel\u00e1 Evropa. Co lidem chyb\u00ed, co by pova\u017eovali za smyslupln\u00e9?<\/strong><\/p>\n

\u017dijeme v dob\u011b spont\u00e1nn\u00ed, ale i um\u011ble podn\u011bcovan\u00e9 likvidace v\u0161ech osv\u011bd\u010den\u00fdch spole\u010densk\u00fdch struktur, na kter\u00fdch stoj\u00ed na\u0161e kultura. A po nich zb\u00fdv\u00e1 pr\u00e1zdno. A do toho vakua se tla\u010d\u00ed cokoli. Fanatick\u00e9 pokrok\u00e1\u0159stv\u00ed, kultura n\u00e1roku, \u0161\u00edlen\u00e9 projekty soci\u00e1ln\u00edho in\u017een\u00fdrstv\u00ed. A tenhle proces sledujeme v p\u0159\u00edm\u00e9m p\u0159enose.<\/p>\n

Kdo by dok\u00e1zal vn\u00e9st do tohoto chaosu \u0159\u00e1d, slu\u0161nost, \u00factu a jasn\u011b nastaven\u00e1 pravidla, o kter\u00fdch jste nejen v souvislosti s m\u00e9dii mluvil, \u017ee taky chyb\u00ed?<\/strong><\/p>\n

Nikdo. Nen\u00ed to toti\u017e probl\u00e9m nab\u00eddky. Je to probl\u00e9m popt\u00e1vky. Ale lid\u00e9 budou po takov\u00fdch v\u011bcech tou\u017eit, jist\u011b jim je n\u011bkdo nab\u00eddne.<\/p>\n

Co by se muselo st\u00e1t, aby lid\u00e9 uzn\u00e1vali hodnoty, tradice, rodinu\u2026?<\/strong><\/p>\n

Nebude to zn\u00edt hezky, ale v\u00fdznam n\u011bkter\u00fdch hodnot si uv\u011bdom\u00edme teprve tehdy, a\u017e o n\u011b p\u0159ijdeme.<\/p>\n

A stane se tak?<\/strong><\/p>\n

Ano. Nastane to p\u0159esn\u011b 1. \u010dervence roku 2055 v p\u016fl \u010dtvrt\u00e9 r\u00e1no.<\/p>\n

Zdroj:<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00e9dia v \u010dase. Jsou st\u00e1le sedmou velmoc\u00ed? Jak se v nich mohou lid\u00e9 orientovat? Jak\u00fd \u00fa\u010del maj\u00ed demonstrace a jak dlouho budou pokra\u010dovat? Pro\u010d nechce Ladislav Jakl p\u0159ekl\u00e1dat prezident\u016fv projev do \u010de\u0161tiny, kdo vnese do chaosu \u0159\u00e1d? A kdy se vr\u00e1t\u00ed hodnoty a tradice? Nejen na tyto ot\u00e1zky odpov\u00eddal Ladislav Jakl pro VIPosobnosti.cz.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15591","post","type-post","status-publish","format-standard","hentry","category-rozhovory"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15591"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15591\/revisions"}],"predecessor-version":[{"id":15592,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/15591\/revisions\/15592"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}