Tenhle \u00fatok m\u011bl p\u0159ij\u00edt u\u017e d\u00e1vno. Jsou p\u0159ece hodnoty, pro kter\u00e9 stoj\u00ed za to pozdvihnout zbra\u0148 a j\u00edt do boje. Ale d\u00edky za to, \u017ee p\u0159i\u0161el alespo\u0148 dnes.<\/p>\n
<\/p>\n
Ve st\u00ednu popela ze sopky s\u00a0jednoduch\u00fdm n\u00e1zvem Eja-Fjala-Jakl, kter\u00fd je ale nad s\u00edly mnoha \u017eurnalist\u016f, tak\u017ee ji p\u0159ejmenovali na jakousi \u201eislandskou sopku\u201c, odehr\u00e1la se v\u010dera v\u00a0Praze historick\u00e1 ud\u00e1lost. Vznikla Aliance P. I. V. Tedy Pivn\u011b Inteligentn\u00edch V\u00fd\u010dep\u016f.<\/p>\n
Tenhle p\u0159elomov\u00fd projekt se rodil rok, ne\u017e ho kone\u010dn\u011b p\u011bt duchovn\u00edch otc\u016f p\u0159edstavilo sv\u011btu na v\u010derej\u0161\u00ed tiskov\u00e9 konferenci. Majitel\u00e9 p\u011bti zcela v\u00fdjime\u010dn\u00fdch pra\u017esk\u00fdch hospod, kter\u00e9 si nevysta\u010d\u00ed s\u00a0nab\u00eddkou t\u011bch nejprofl\u00e1knut\u011bj\u0161\u00edch piv z\u00a0tov\u00e1rn\u00edch velkov\u00fdroben ale sna\u017e\u00ed se sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edzet produkty zaj\u00edmav\u00fdch mal\u00fdch \u010desk\u00fdch pivovar\u016f a mikropivovar\u016f (a ob\u010das pro zpest\u0159en\u00ed i n\u011bjakou tu pivn\u00ed zaj\u00edmavost ze zahrani\u010d\u00ed), si \u0159ekli, \u017ee by m\u011bli spolupracovat.<\/p>\n
Mal\u00e9 pivovary \u010dasto nemaj\u00ed na to, aby zav\u00e1\u017eely po jednom \u010di dvou sudech do jednotliv\u00fdch hospod, nemaj\u00ed ani na to, aby vedly n\u011bjakou v\u011bt\u0161\u00ed propaga\u010dn\u00ed kampa\u0148. A od toho je nyn\u00ed Aliance P.I.V. Jej\u00ed \u010dlenov\u00e9 se dok\u00e1\u017e\u00ed dohodnout nejen na spole\u010dn\u00e9m odb\u011bru, ale hlavn\u011b na v\u00fdrob\u011b propaga\u010dn\u00edch materi\u00e1l\u016f, podporuj\u00edc\u00edch dobr\u00e1 nefabrikov\u00e1 \u010desk\u00e1 piva.<\/p>\n
Zakl\u00e1daj\u00edc\u00edmi \u010dleny Aliance P. I. V. jsou Prvn\u00ed Pivn\u00ed Tramway, Zl\u00fd \u010dasy, Merenda, Ob\u017eerstv\u00ed a U prince Miroslava. Spojuje je hlavn\u00ed v\u011bc: tzv. rotuj\u00edc\u00ed p\u00edpy. Tedy p\u00edpy, na kter\u00fdch se krom\u011b z\u00e1kladn\u00ed nab\u00eddky st\u0159\u00eddaj\u00ed r\u016fzn\u00e9 zaj\u00edmav\u00e9 zna\u010dky. A je\u0161t\u011b je spojuje p\u00e9\u010de o to, aby ka\u017ed\u00fd z\u00e1kazn\u00edk dostal o vybran\u00e9m pivu v\u0161echny z\u00e1kladn\u00ed informace, jejich\u017e absence b\u00fdv\u00e1 roz\u0161\u00ed\u0159enou nemoc\u00ed i u jinak velmi dobr\u00fdch hospod s\u00a0pestrou nab\u00eddkou.<\/p>\n
Dal\u0161\u00ed \u010dlenov\u00e9 budou ur\u010dit\u011b p\u0159ib\u00fdvat, sta\u010d\u00ed splnit v\u00fd\u0161e uveden\u00e9 z\u00e1kladn\u00ed parametry. U\u017e nebudeme zoufal\u00ed bloudit ulicemi pln\u00fdmi v\u00fdv\u011bsn\u00edch \u0161t\u00edt\u016f s\u00a0po\u0159\u00e1d stejn\u00fdmi n\u00e1zvy mamut\u00edch pivovar\u016f. M\u00e1me tu Alianci, kter\u00e1 n\u00e1m zaru\u010d\u00ed p\u00e9\u010di o na\u0161e mlsn\u00e9 jaz\u00fd\u010dky.<\/p>\n
Mamuti, co za miliony vytrubujete do sv\u011bta, \u017ee jen to va\u0161e pivo je to prav\u00e9, t\u0159este se. Aliance \u00fato\u010d\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tenhle \u00fatok m\u011bl p\u0159ij\u00edt u\u017e d\u00e1vno. Jsou p\u0159ece hodnoty, pro kter\u00e9 stoj\u00ed za to pozdvihnout zbra\u0148 a j\u00edt do boje. Ale d\u00edky za to, \u017ee p\u0159i\u0161el alespo\u0148 dnes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-zlehka"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=321"}],"version-history":[{"count":2,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions\/323"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}