{"id":3276,"date":"2012-12-14T15:15:04","date_gmt":"2012-12-14T14:15:04","guid":{"rendered":"http:\/\/www.ladislavjakl.cz\/?p=3276"},"modified":"2012-12-14T15:15:04","modified_gmt":"2012-12-14T14:15:04","slug":"degustovat-lezaky-jiste-ale-ktere","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=3276","title":{"rendered":"Degustovat le\u017e\u00e1ky? Jist\u011b. Ale kter\u00e9?"},"content":{"rendered":"<p>Mnoz\u00ed z\u00a0v\u00e1s u\u017e v\u011bd\u00ed, \u017ee Prvn\u00ed pivn\u00ed extraliga je iniciativou osmi pivn\u00edch nad\u0161enc\u016f, odborn\u00edk\u016f i amat\u00e9r\u016f, kter\u00e1 se zab\u00fdv\u00e1 anonymn\u00edmi degustacemi piva. U\u017e jsme ochutn\u00e1vali lahvov\u00e9 i to\u010den\u00e9 p\u0161enice, zahrani\u010dn\u00ed zna\u010dky, des\u00edtky, nealko, radlery.<\/p>\n<p><!--more-->P\u0159esto\u017ee v\u011bt\u0161ina z\u00a0n\u00e1s preferuje sp\u00ed\u0161e zaj\u00edmav\u011bj\u0161\u00ed piva, na\u0161\u00edm hlavn\u00edm c\u00edlem je ka\u017edoro\u010dn\u00ed degustace <strong>V\u0160ECH<\/strong> \u010desk\u00fdch le\u017e\u00e1k\u016f, dostupn\u00fdch v\u00a0b\u011b\u017en\u00e9 obchodn\u00ed s\u00edti. Nejd\u0159\u00edv z\u00e1kladn\u00ed kola (do kter\u00fdch se nasazuje podle v\u00fdsledk\u016f p\u0159ede\u0161l\u00e9ho roku), pak semifin\u00e1le a nakonec fin\u00e1le. Pr\u00e1ce na cel\u00fd rok.<\/p>\n<p>Ze za\u010d\u00e1tku byl kolem na\u0161ich v\u00fdsledk\u016f dost rozruch, proto\u017ee ty v\u016fbec neodpov\u00eddaly p\u0159edstav\u00e1m a p\u0159edsudk\u016fm pivn\u00edch znalc\u016f ani p\u0159\u00e1n\u00edm t\u011bch, co se za pivn\u00ed znalce pova\u017euj\u00ed. Nen\u00ed divu. My sami jsme po des\u00edtk\u00e1ch prob\u011bhl\u00fdch degustac\u00ed zjistili, \u017ee pivo nen\u00ed obor pro rychl\u00e9 sil\u00e1ck\u00e9 soudy, zaujat\u00e9 odsudky a setrva\u010dn\u00e9 adorace. N\u00e1s samotn\u00e9 v\u00fdsledky mnohokr\u00e1t p\u0159ekvapily a tak jsme dnes v\u0161ichni u\u017e o dost opatrn\u011bj\u0161\u00ed, ne\u017e n\u011bco o n\u011bkter\u00e9 zna\u010dce vyslov\u00edme.<\/p>\n<p>Proto\u017ee anonymn\u00ed degustace je prost\u011b discipl\u00edna pravdy. Kolik piva\u0159\u016f je sk\u00e1lopevn\u011b p\u0159esv\u011bd\u010deno, \u017ee sv\u00e9ho favorita pozn\u00e1 poslepu mezi tis\u00edci, \u017ee konkurenta sv\u00e9ho obl\u00edbence by nikdy nepili, nato\u017e pochv\u00e1lili. Ale sta\u010d\u00ed p\u00e1r anonymn\u00edch degustac\u00ed a \u010dlov\u011bk si na suver\u00e9nn\u00ed hodnocen\u00ed d\u00e1 rad\u011bji pozor.<\/p>\n<p>Sv\u00e9 v\u00fdsledky trvale publikujeme a b\u00fdv\u00e1 kolem nich v\u017edy vzru\u0161en\u00e1 debata. Je jasn\u00e9, \u017ee milovn\u00edci piva n\u011bkter\u00e9 v\u00fdsledky t\u011b\u017eko skous\u00e1vaj\u00ed, ale snad z\u00a0nich u\u017e v\u011bt\u0161ina v\u00ed, \u017ee se degustace sna\u017e\u00edme d\u011blat p\u0159\u00edsn\u011b korektn\u011b, spravedliv\u011b a objektivn\u011b. A pak holt ber nebo neber. P\u0159edloni vyhr\u00e1l Skal\u00e1k z\u00a0Rohozce, loni Zubr z\u00a0P\u0159erova, leto\u0161n\u00ed t\u0159et\u00ed ro\u010dn\u00edk dvan\u00e1ctka z Kru\u0161ovic.<\/p>\n<p>Hned po leto\u0161n\u00edm fin\u00e1le jsme za\u010dali \u0159e\u0161it ro\u010dn\u00edk p\u0159\u00ed\u0161t\u00ed a znovu n\u00e1m vyplavala jedna z\u00e1sadn\u00ed ot\u00e1zka. <strong>Co vlastn\u011b ochutn\u00e1vat.<\/strong> Co se zna\u010dkami zanikl\u00fdch pivovar\u016f, pou\u017e\u00edvan\u00fdmi pro produkty pivovar\u016f jin\u00fdch? Co s\u00a0pivovary, kter\u00e9 va\u0159\u00ed v\u00edce le\u017e\u00e1k\u016f? Co s\u00a0velk\u00fdmi skupinami, kter\u00e9 vlastn\u00ed n\u011bkolik pivovar\u016f a v\u00a0ka\u017ed\u00e9m z\u00a0nich jm\u00e9nem jin\u00fd, ale mo\u017en\u00e1 \u00fapln\u011b stejn\u00fd le\u017e\u00e1k?<\/p>\n<p>Odpov\u011b\u010f nen\u00ed tak jednoduch\u00e1, jak se zd\u00e1. Od za\u010d\u00e1tku se sna\u017e\u00edme fungovat spot\u0159ebitelsky a chovat se jako b\u011b\u017en\u00fd piva\u0159, co si kupuje lahv\u00e1\u010de v\u00a0samo\u0161ce. Ten se \u010derta star\u00fdho zaj\u00edm\u00e1 o to, kde se t\u0159eba jeho obl\u00edben\u00fd bran\u00edk dnes va\u0159\u00ed. Jen\u017ee tu je n\u00e1mitka: je to v\u016fbec jin\u00e1 receptura, ne\u017e staropramen premium? To nen\u00ed tak jednoduch\u00e9, to v\u00e1m nikdo ne\u0159ekne. A co se zna\u010dkami, kter\u00e9 va\u0159\u00ed skupina Heineken nebo Lobkowicz? Nab\u00edz\u00ed se odpov\u011b\u010f: jeden funk\u010dn\u00ed pivovar &#8211; jeden le\u017e\u00e1k. Jen\u017ee dnes u\u017e \u010dlov\u011bk ani nezjist\u00ed, kde se co va\u0159\u00ed, pivovarsk\u00e9 skupiny ml\u017e\u00ed, jak jen to jde.<\/p>\n<p>Tuhle mi jeden barman tvrdil, \u017ee svijany weizen se va\u0159\u00ed ve Svijanech. To je p\u0159ece blbost u\u017e technologick\u00e1. Pravda je jin\u00e1: prost\u011b \u010d\u00e1st produkce prim\u00e1torsk\u00e9 p\u0161enice nese label popul\u00e1rn\u00edch svijan. A tak to d\u011blaj\u00ed i jin\u00ed. Na sentiment piva\u0159e m\u00e1 zase zabrat p\u0159evzet\u00ed zna\u010dky d\u00e1vno zav\u0159en\u00e9ho pivovaru, ale je to samostatn\u00fd le\u017e\u00e1k, nebo jen etiketa?<\/p>\n<p>Tak n\u00e1s napadlo, \u017ee se s\u00a0v\u00e1mi porad\u00edme. Napi\u0161te n\u00e1m, t\u0159eba do diskuse na <a href=\"http:\/\/www.prvnipivniextraliga.cz\/\">www.prvnipivniextraliga.cz<\/a>, co si o tom mysl\u00edte. Rozlousknut\u00ed tohohle probl\u00e9mu nezaj\u00edm\u00e1 jen n\u00e1s z\u00a0<strong>PPE.<\/strong> M\u016f\u017ee pomoci i v\u00a0metodice pro dal\u0161\u00ed degustace a mo\u017en\u00e1 i pro marketing \u010di pro metodu sestavov\u00e1n\u00ed pivn\u00edch list\u016f v\u00a0hospod\u00e1ch. Sv\u00e9 do toho mohou \u0159\u00edci i pivovar\u0161t\u00ed &#8211; kdov\u00ed, jak by to sami cht\u011bli, T\u0159eba by cht\u011bli sami hl\u00e1sit sv\u00e9ho pilota do degustace. Jen\u017ee co spot\u0159ebitel, kter\u00fd to nev\u00ed a nar\u00e1\u017e\u00ed v\u00a0kr\u00e1mech na cel\u00e9 portfolio?<\/p>\n<p>Mo\u017en\u00e1 jednozna\u010dnou a v\u0161eobecn\u011b p\u0159ijatelnou odpov\u011b\u010f nenajdeme. Ale zkusme se o tom aspo\u0148 chv\u00edli h\u00e1dat. V\u017edy\u0165 n\u00e1s to pivo bav\u00ed.<\/p>\n<p>Ladislav Jakl<\/p>\n<p><em>Ps\u00e1no pro Pivo, Beer and Ale<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoz\u00ed z\u00a0v\u00e1s u\u017e v\u011bd\u00ed, \u017ee Prvn\u00ed pivn\u00ed extraliga je iniciativou osmi pivn\u00edch nad\u0161enc\u016f, odborn\u00edk\u016f i amat\u00e9r\u016f, kter\u00e1 se zab\u00fdv\u00e1 anonymn\u00edmi degustacemi piva. U\u017e jsme ochutn\u00e1vali lahvov\u00e9 i to\u010den\u00e9 p\u0161enice, zahrani\u010dn\u00ed zna\u010dky, des\u00edtky, nealko, radlery.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3276","post","type-post","status-publish","format-standard","hentry","category-publikovane-clanky"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/3276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3276"}],"version-history":[{"count":2,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/3276\/revisions"}],"predecessor-version":[{"id":3282,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/3276\/revisions\/3282"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}