{"id":5363,"date":"2015-01-06T09:11:33","date_gmt":"2015-01-06T08:11:33","guid":{"rendered":"http:\/\/www.ladislavjakl.cz\/?p=5363"},"modified":"2015-01-06T09:14:34","modified_gmt":"2015-01-06T08:14:34","slug":"jaklovi-nevadi-sexisticka-prasata","status":"publish","type":"post","link":"https:\/\/www.ladislavjakl.cz\/?p=5363","title":{"rendered":"Jaklovi nevad\u00ed sexistick\u00e1 prasata"},"content":{"rendered":"<p>Tak\u0159ka polonah\u00e9 \u017eeny v\u00a0reklam\u00e1ch. A\u00a0n\u00e1pisy: V\u017edy na prav\u00e9m m\u00edst\u011b, L\u00e1ska, sex a politika, V\u017edy jsem si p\u0159\u00e1la sex u\u00a0krbu\u2026 Jedn\u00e1 se o\u00a0sexistickou reklamu, bou\u0159i ve sklenici vody, nebo n\u011bco mezit\u00edm?<\/p>\n<p><!--more--><\/p>\n<p>Podle hnut\u00ed Nesehnut\u00ed to spl\u0148uje parametry sexismu, podle Ladislava Jakla z\u00a0Institutu V\u00e1clava Klause se t\u00edm jen ml\u00e1t\u00ed po hlav\u011b ti, co jim zbyl zdrav\u00fd rozum, podle konzervativce Romana Jocha z\u00a0Ob\u010dansk\u00e9ho institutu to nepobu\u0159uje, ale je to trapn\u00e9. Vztahov\u00e9 poradkyni a publicistce Libu\u0161i Konopov\u00e9 se erotika v\u00a0reklam\u011b l\u00edb\u00ed, je-li vkusn\u00e1, kreativn\u00ed a vtipn\u00e1, pokud je ale l\u00edbiv\u00e1 za ka\u017edou cenu, p\u016fsob\u00ed podle n\u00ed jako lacin\u00e9\u00a0kli\u0161\u00e9.<\/p>\n<p>Neziskov\u00e1 organizace Nesehnut\u00ed vyhla\u0161uje ka\u017ed\u00fd rok anticenu za takzvan\u011b sexistickou reklamu\u00a0\u2013 <a href=\"http:\/\/prasatecko.cz\/\" target=\"_blank\">Sexistick\u00e9 pras\u00e1te\u010dko<\/a>. \u201eSout\u011b\u017e m\u00e1 pevn\u011b dan\u00e1 krit\u00e9ria pro p\u0159ijet\u00ed reklam, nov\u011b zakotven\u00e1 d\u00edky p\u0159ekladu dokumentu, kter\u00fd pro posuzov\u00e1n\u00ed sexisti\u010dnosti reklam pou\u017e\u00edvaj\u00ed evropsk\u00e1 m\u011bsta V\u00edde\u0148, Graz, Salzburg a nov\u011b bude i\u00a0Berl\u00edn,\u201c uvedla pro Pra\u017esk\u00fd Patriot jedna z\u00a0organiz\u00e1torek sout\u011b\u017ee Krist\u00fdna Pe\u0161\u00e1kov\u00e1.<\/p>\n<p>Tento druh reklamy se vyskytuje u\u00a0nejr\u016fzn\u011bj\u0161\u00edch druh\u016f nab\u00edzen\u00fdch produkt\u016f. Od bank a poji\u0161\u0165oven, p\u0159es kav\u00e1rny, festivaly a\u017e po krby a autoklimatizace. Nevyh\u00fdbaj\u00ed se ani politick\u00fdm kampan\u00edm. V\u00a0leto\u0161n\u00edm volebn\u00edm roce nebyla o\u00a0kontroverzn\u00ed reklamy\u00a0nouze.<\/p>\n<h4><strong>V\u00a0pras\u00e1te\u010dku bodovala politick\u00e1 reklama<\/strong><\/h4>\n<p>Sloganem \u201eL\u00e1ska, sex a politika\u201c l\u00e1kala letos na podzim voli\u010de kandid\u00e1tka za ANO do Sen\u00e1tu Laura Jan\u00e1\u010dkov\u00e1. Na nosi\u010di byla stroze oble\u010dena a napodobovala seri\u00e1l Sex ve m\u011bst\u011b. Sexu\u00e1ln\u00ed symboliku, kter\u00e1 m\u011bla slou\u017eit k\u00a0p\u0159it\u00e1hnut\u00ed pozornosti, zvolila i\u00a0TOP 09\u00a0v\u00a0Hav\u00ed\u0159ov\u011b a zl\u00ednsk\u00e1 \u010cSSD, kter\u00e1 po kritice reklamu st\u00e1hla.<\/p>\n<p>Anticenu ve\u0159ejnosti v\u00a0r\u00e1mci leto\u0161n\u00edho 6.\u00a0ro\u010dn\u00edku Sexistick\u00e9ho pras\u00e1te\u010dka vyhr\u00e1la pr\u00e1v\u011b reklama zl\u00ednsk\u00e9 \u010cSSD, zve\u0159ejn\u011bn\u00e1 p\u0159ed komun\u00e1ln\u00edmi volbami. Na plak\u00e1t\u011b je silueta \u010d\u00e1sti d\u00edv\u010d\u00edho t\u011bla, d\u00edvka si zakr\u00fdv\u00e1 rozkrok. U\u00a0toho je n\u00e1pis: \u201ePro spoustu z\u00a0n\u00e1s to bude poprv\u00e9. Nesty\u010fte se n\u00e1m d\u00e1t \u0161anci\u2026Volte \u010cSSD!\u201c.<\/p>\n<p>Odborn\u00e1 porota zvolila reklamu TOP 09\u00a0z\u00a0Hav\u00ed\u0159ova se zadnic\u00ed \u017eeny v\u00a0bikin\u00e1ch a sloganem \u201eTOP 09\u00a0v\u017edy na prav\u00e9m m\u00edst\u011b\u201c. V\u00a0kategorii Stereotypy a jazykov\u00fd sexismus z\u00edskala anticenu reklama Radia Spin s\u00a0fotografi\u00ed \u017eeny se zrzav\u00fdmi vlasy a n\u00e1pisem \u201e\u010c\u00edm rezav\u011bj\u0161\u00ed st\u0159echa, t\u00edm vlh\u010d\u00ed sklep\u201c.<\/p>\n<p>Do sout\u011b\u017ee pos\u00edlala u\u017e \u0161est\u00fd rok tipy na reklamu, kterou pova\u017eovala za sexistickou, ve\u0159ejnost. N\u011bkter\u00e9 tipy byly z\u00a0internetu, jin\u00e9 z\u00a0\u010dasopis\u016f nebo t\u0159eba z\u00a0inzer\u00e1t\u016f v\u00a0novin\u00e1ch. A\u00a0tak\u00e9 z\u00a0ve\u0159ejn\u00e9ho prostoru z\u00a0r\u016fzn\u00fdch m\u011bst, v\u010detn\u011b Prahy. Z\u00a0metropole poch\u00e1z\u00ed jak zmi\u0148ovan\u00e1 kampa\u0148 Jan\u00e1\u010dkov\u00e9, tak i\u00a0dal\u0161\u00ed reklamy.<\/p>\n<p>Ve stanici metra M\u016fstek b\u00fdvala t\u0159eba reklama koupelen Spollu s\u00a0\u017eenou v\u00a0plavk\u00e1ch a n\u00e1pisem \u201eM\u016f\u017ee b\u00fdt i\u00a0Va\u0161e!\u201c. Na pra\u017esk\u00e9m billboardu Krokod\u00fdl\u00ed Zoo Protiv\u00edn je zase \u017eena s\u00a0kouskem odhalen\u00e9 zadnice.<\/p>\n<p>Reklama PSN-Prodej a pron\u00e1jem nemovitost\u00ed na jednom z\u00a0pra\u017esk\u00fdch dom\u016f s\u00a0fotografi\u00ed pohledn\u00e9 d\u00edvky zase hl\u00e1sala: \u201eV\u017edy jsem si p\u0159\u00e1la sex u\u00a0krbu\u201c. Pure Jatomi Fitness zase prezentovala \u017eenskou zadnici s\u00a0n\u00e1pisem \u201eL\u00e9to za p\u016flku\u201c. Na billboardu Autoservisu Hoffmann byla zase fotografie auta a o\u00a0n\u011bj op\u0159en\u00e9 \u017eeny v\u00a0plavk\u00e1ch dopln\u011bn\u00e1 n\u00e1pisem: \u201eDali mi ho tam a 100\u00a0000\u00a0ka\u010dek nav\u00edc\u201c.<\/p>\n<p>Nesehnut\u00ed uv\u00e1d\u011bj\u00ed, \u017ee feministick\u00e1 kritika takov\u00e9ho druhu reklamy se (na rozd\u00edl od kritiky konzervativc\u016f) moralisticky \u201eneobrac\u00ed proti nahot\u011b a t\u011blu jako takov\u00e9mu, n\u00fdbr\u017e proti zp\u016fsobu prezentace mu\u017e\u016f a \u017een, kter\u00fd upev\u0148uje p\u0159edsudky o\u00a0rol\u00edch \u017een a mu\u017e\u016f ve spole\u010dnosti\u201c.<\/p>\n<p>A\u00a0jak to tedy vid\u00ed konzervativec? \u201eNejsem si v\u011bdom, \u017ee bych byl kdy v\u00a0minulosti n\u011bjakou reklamou ura\u017een, byl jsem mnoh\u00fdmi pobaven, pohor\u0161en snad \u017e\u00e1dnou. Kdy\u017e je tam n\u011bjak\u00e1 nah\u00e1 \u017eena, neur\u00e1\u017e\u00ed m\u011b to, ale p\u0159ijde mi to trapn\u00e9. Zasm\u011bji se nad trapnost\u00ed,\u201c uvedl pro Pra\u017esk\u00fd patriot Roman Joch z\u00a0Ob\u010dansk\u00e9ho institutu.<\/p>\n<h4><strong>Jako Slov\u00e1ka m\u011b neurazila \u201eprotislovensk\u00e1\u201c reklama<\/strong><\/h4>\n<p>\u201ePan\u00ed Jan\u00e1\u010dkov\u00e1 to p\u0159ep\u00edskla. To si myslela, \u017ee ji kv\u016fli tomu zvol\u00ed sen\u00e1torkou? Neodhadla z\u00e1m\u011br, kandidovala v\u00a0Praze 1, co\u017e je historick\u00e9 centrum, je tam Mal\u00e1 Strana. To si myslela, \u017ee to n\u011bjak\u00fdm zp\u016fsobem bude na obyvatele Prahy 1\u00a0p\u016fsobit? Kdyby p\u016fsobila v\u00a0soukrom\u00e9m sektoru, a\u0165 si d\u011bl\u00e1, co chce, v\u00a0akademick\u00e9 sf\u00e9\u0159e by ale m\u011bla dr\u017eet dekorum,\u201c dodal\u00a0Joch.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/eisxxVDwLZY\" width=\"400\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Vzpomenul i\u00a0ned\u00e1vn\u00e9 reklamy\u00a0\u2013 \u201eprotipolskou\u201c a \u201eprotislovenskou\u201c. \u201eNeurazila m\u011b \u017e\u00e1dn\u00e1. Ta \u00b4protipolsk\u00e1\u00b4 s\u00a0mobily mi p\u0159ijde vylo\u017een\u011b trapn\u00e1, nem\u00e1 \u017e\u00e1dnou pointu. Ta \u00b4protislovensk\u00e1\u00b4 mi p\u0159ijde vtipn\u00e1. Jsem polovi\u010dn\u00ed Slov\u00e1k a p\u0159i\u0161lo by mi trapn\u00e9, kdyby se za to Slov\u00e1k \u010di Slovenka urazili. Reklama sd\u011bluje, \u017ee konkr\u00e9tn\u00ed Slovenka je kr\u00e1va, nikoli, \u017ee v\u0161echny. A\u00a0v\u00a0ka\u017ed\u00e9m n\u00e1rod\u011b jsou dob\u0159\u00ed i\u00a0hloup\u00ed lid\u00e9,\u201c\u00a0dodal.<\/p>\n<h4><strong>Jakl: Sexismem se ml\u00e1t\u00ed ka\u017ed\u00fd, kdo\u2026<\/strong><\/h4>\n<p>Zase jin\u00fd \u00fahel pohledu zauj\u00edm\u00e1 na takzvan\u011b sexistickou reklamu Ladislav Jakl, kter\u00fd p\u016fsob\u00ed v\u00a0Institutu V\u00e1clava Klause. Podle jeho n\u00e1zoru je \u201eklacek \u00b4sexismu\u00b4 jednou z\u00a0modern\u00edch zbran\u00ed, kterou se ml\u00e1t\u00ed po hlav\u011b ka\u017ed\u00fd, kdo si zachoval zbytky star\u00e9ho dobr\u00e9ho rozumu\u201c.<\/p>\n<p>\u201eReklamy, kter\u00fdm se v\u00a0n\u011bkter\u00fdch kruz\u00edch \u0159\u00edk\u00e1 sexistick\u00e9, jsou v\u011bt\u0161inou p\u011bkn\u00e9 a nav\u00edc \u00fa\u010dinn\u00e9. A\u00a0jestli m\u00e1 n\u011bkdo jin\u00fd n\u00e1zor, a\u0165 je ch\u00e1pe jako odrazov\u00e1n\u00ed od propagovan\u00e9ho v\u00fdrobku a hotovo. T\u00edm se uk\u00e1\u017ee, co ve spole\u010dnosti funguje. A\u00a0tv\u016frc\u016fm bych r\u00e1d vzk\u00e1zal, a\u0165 se nedaj\u00ed zastra\u0161it,\u201c dodal Jakl pro Pra\u017esk\u00fd patriot.<\/p>\n<p>Vztahov\u00e9 poradkyni a autorce n\u011bkolika knih s\u00a0erotickou tematikou (nap\u0159\u00edklad Ukraden\u00e1 objet\u00ed) Libu\u0161i Konopov\u00e9 se erotika v\u00a0reklam\u011b l\u00edb\u00ed, je-li vkusn\u00e1, kreativn\u00ed a vtipn\u00e1.<\/p>\n<p>\u201eNemus\u00ed j\u00edt o\u00a0l\u00edbivost za ka\u017edou cenu, takov\u00e1 reklama potom p\u016fsob\u00ed jako lacin\u00e9 kli\u0161\u00e9. M\u011b osobn\u011b oslovuje t\u0159eba provokuj\u00edc\u00ed reklama Oliviera Toscaniho, spojen\u00e9ho s\u00a0firmou Benetton,\u201c uvedla pro server Pra\u017esk\u00fd patriot.<\/p>\n<p><a href=\"http:\/\/www.prazskypatriot.cz\/kdo-letos-zachrochtal-v-sexistickem-prasatecku-bylo-z-ceho-vybirat-pozadu-nestali-ani-politici\/\" target=\"_blank\">Zdroj<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak\u0159ka polonah\u00e9 \u017eeny v\u00a0reklam\u00e1ch. A\u00a0n\u00e1pisy: V\u017edy na prav\u00e9m m\u00edst\u011b, L\u00e1ska, sex a politika, V\u017edy jsem si p\u0159\u00e1la sex u\u00a0krbu\u2026 Jedn\u00e1 se o\u00a0sexistickou reklamu, bou\u0159i ve sklenici vody, nebo n\u011bco mezit\u00edm?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5363","post","type-post","status-publish","format-standard","hentry","category-ozvena"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/5363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5363"}],"version-history":[{"count":2,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/5363\/revisions"}],"predecessor-version":[{"id":5369,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/5363\/revisions\/5369"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}