Environment\u00e1ln\u00ed politika EU nen\u00ed ni\u010d\u00edm nov\u00fdm. Je to zrovna aktu\u00e1ln\u011b nej\u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroj lobbist\u016f, jak n\u011bkomu zajistit zv\u00fdhodn\u011bn\u00ed na trhu. D\u0159\u00edve se ke stejn\u00e9mu \u00fa\u010delu pou\u017e\u00edvaly n\u00e1stroje jin\u00e9 a zase jin\u00e9 se u\u017e\u00edvat budou, a\u017e zelen\u00fd fanatismus vyjde z\u00a0m\u00f3dy. Princip ale byl a z\u016fstane stejn\u00fd.<\/p>\n
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V\u00a0roce 1993 jsem tr\u00e1vil n\u011bkolik t\u00fddn\u016f ve Francii. Spole\u010dn\u00edka mi d\u011blal mimo jin\u00e9 jeden (tehdy) mlad\u00fd u\u010ditel, nad\u0161en\u00fd levi\u010d\u00e1k a europeista. Horoval pro spole\u010dnou evropskou politiku, proto\u017ee to pr\u00fd usnadn\u00ed spole\u010dn\u00fd trh.<\/p>\n
T\u0159eba takov\u00e9 normy, pov\u00edd\u00e1. Kdyby byly v\u0161ude jin\u00e9 z\u00e1suvky, m\u011bli by v\u00fdrobci za\u0159\u00edzen\u00ed na elektrick\u00fd pohon v\u00a0ka\u017ed\u00e9 zemi monopol. Tak mu pov\u00edd\u00e1m, \u017ee z\u00e1suvky se v\u00a0Evrop\u011b celek ust\u00e1lily i bez na\u0159\u00edzen\u00fdch norem, \u017ee na to sta\u010d\u00ed mezivl\u00e1dn\u00ed dohody (pokud za\u0159\u00edzen\u00ed podl\u00e9h\u00e1 dom\u00e1c\u00edm norm\u00e1m) nebo s\u00e1m z\u00e1jem v\u00fdrobc\u016f hledat si nov\u00e9 trhy. Ale on na to, \u017ee v\u00a0tis\u00edc\u00edch v\u011bc\u00ed jsou normy nejednotn\u00e9 a to po\u0161kozuje i spot\u0159ebitele, kter\u00fd se v\u00a0nich pak nevyzn\u00e1.<\/p>\n
Tehdy ale probleskla okrajov\u00fdmi m\u00e9dii kauza, kter\u00e1 mi nahr\u00e1la na sme\u010d. Byla p\u0159ijata norma z\u00e1vazn\u00e1 v ES pro rozm\u011bry n\u011bjak\u00fdch p\u0159epravek nebo palet. A \u017ee to ohromn\u011b usnadn\u00ed p\u0159\u00edstup r\u016fzn\u00fdch v\u00fdrobc\u016f na nov\u00e9 trhy a sn\u00ed\u017e\u00ed n\u00e1klady na p\u0159epravu. Jen\u017ee ono se pak zjistilo, \u017ee jedin\u00e9 existuj\u00edc\u00ed linky, schopn\u00e9 vyr\u00e1b\u011bt ony palety, funguj\u00ed v\u00a0dob\u011b p\u0159ijet\u00ed normy jen v\u00a0N\u011bmecku. A to se ti l\u00edb\u00ed, \u017ee t\u00edm z\u00edskaj\u00ed n\u00e1skok, ne\u017e si je taky postav\u00edte? Beztak si tu normu prosadili, pov\u00edd\u00e1m Ded\u00e9mu.<\/p>\n
Od t\u00e9 doby jsem ho nevid\u011bl, tak nev\u00edm, jestli i dnes horuje pro Brusel a jeho z\u00e1vazn\u00e9 normy. Ale ur\u010dit\u011b u\u017e v\u00ed, jak takov\u00e9 normy vznikaj\u00ed. Navenek jako v\u0161eobecn\u011b prosp\u011b\u0161n\u00e9, za jejich protla\u010den\u00edm ale v\u017edy stoj\u00ed n\u011bjak\u00fd z\u00e1jem. \u00a0S\u00a0vypuknut\u00edm zelen\u00e9ho \u0161\u00edlenstv\u00ed z\u00edskaly tyhle metody ohromn\u00e9 pole p\u016fsobnosti. Jak m\u016f\u017ee n\u011bkdo protestovat proti p\u0159\u00edsn\u011bj\u0161\u00ed ekologick\u00e9 norm\u011b? Co na tom, \u017ee jej\u00ed prosazen\u00ed p\u0159inejmen\u0161\u00edm kr\u00e1tkodob\u011b zajist\u00ed n\u011bkter\u00e9mu subjektu konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n
I v\u00fdrobci do\u0161li k\u00a0n\u00e1zoru, \u017ee tuhle hru hr\u00e1t musej\u00ed. Kdo neprosad\u00ed n\u011bjakou normu \u0161itou sob\u011b na m\u00edru, okr\u00e1d\u00e1 svou rodinu, d\u011blaj\u00ed to p\u0159ece v\u0161ichni. Pro\u010d EU zavazuje obchodn\u00edky a v\u00fdrobce tolika zd\u00e1nliv\u011b nesmysln\u00fdmi a malichern\u00fdmi normami? Jsou tak potrhl\u00ed? Ale kdepak. Nic nen\u00ed jen tak. Kdosi na tom vyd\u011bl\u00e1. Ten p\u0159ipraven\u00fd, ostatn\u00edm to jen zvedne n\u00e1klady. Je to ten nejlep\u0161\u00ed pr\u016fmysl. Lobbing je u\u017e sou\u010d\u00e1st\u00ed podnikatelsk\u00e9ho z\u00e1m\u011bru. Z\u00e1jmov\u00e9 kancel\u00e1\u0159e v\u00a0Bruselu jsou nejv\u00edce prosperuj\u00edc\u00edm odv\u011btv\u00edm ekonomiky, velk\u00e9 firmy to ale \u010dasto um\u011bj\u00ed i bez nich.\u00a0 A za\u0161t\u00edtit se p\u0159i tom ochranou planety, to je dnes z\u00e1rukou \u00fasp\u011bchu.<\/p>\n
N\u011bkdo tento trend aktivn\u011b tla\u010d\u00ed, n\u011bkdo se rychle p\u0159izp\u016fsob\u00ed. Zelen\u00fd n\u00e1t\u011br firmy a lacin\u00e1 aktivistick\u00e1 hesla m\u00edsto klasick\u00e9 argumentace o pom\u011bru v\u00fdkon\/cena, to v\u00a0atmosf\u00e9\u0159e v\u0161udyp\u0159\u00edtomn\u00e9 agresivn\u00ed ekologick\u00e9 propagandy nejen vytv\u00e1\u0159\u00ed spr\u00e1vn\u00fd image u z\u00e1kazn\u00edk\u016f, ale p\u0159edev\u0161\u00edm lahod\u00ed oku v\u0161ech regul\u00e1tor\u016f a kontrolor\u016f.<\/p>\n
Dokud se nestane mal\u00e9r. Dokud si n\u011bkter\u00fd konkurent ne\u0159ekne dost. A nezaplat\u00ed si objedn\u00e1vku takov\u00e9 kontroln\u00ed akce, kterou pak nezastav\u00ed ani firma velikosti Volkswagenu. \u017de to je zrovna jedna z\u00a0firem, kter\u00e1 si p\u0159\u00edmo zakl\u00e1dala na zelen\u00e9m image a tla\u010dila konkurenty do drah\u00fdch investic, nen\u00ed jen ironi\u00ed osudu. A nen\u00ed ani pouze napln\u011bn\u00edm p\u0159\u00edslov\u00ed o j\u00e1m\u011b a do n\u00ed spadl\u00e9m kop\u00e1\u010dovi. Je peripeti\u00ed, po n\u00ed\u017e bude vl\u00e1dnout stejn\u00fd lobbystick\u00fd mechanismus, jen pov\u00fd\u0161en\u00fd na novou kvalitativn\u00ed \u00farove\u0148. Chv\u00edli budou lidi m\u00edt v\u00a0hlav\u011b slogan: \u201eVolkswagen. Das Problem.\u201c Chv\u00edli budeme sledovat zd\u00e1nliv\u00e9 drama, jak v\u00a0s\u00edti kontrolor\u016f uv\u00e1zla dal\u0161\u00ed ryba.<\/p>\n
Ale z\u00edtra se zas probud\u00edme do sv\u011bta, ve kter\u00e9m si bude mnout ruce ten, kdo o af\u00e9\u0159e v\u011bd\u011bl d\u0159\u00edv, ne\u017e ti, co se nechali nachytat. Trochu se p\u0159erozd\u011bl\u00ed karty, ale v\u0161e z\u00e1sadn\u00ed z\u016fstane p\u0159i star\u00e9m. Dokud zelen\u00e1 norma bude dogmatem, o kter\u00e9m se nepochybuje. Pak p\u0159ijde nov\u00e1 z\u00e1minka pro tv\u016frce norem.<\/p>\n
Dokud budou euronormy pova\u017eov\u00e1ny za n\u00e1stroj ve\u0159ejn\u00e9ho z\u00e1jmu.<\/p>\n
Ps\u00e1no pro Newsletter IVK<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Environment\u00e1ln\u00ed politika EU nen\u00ed ni\u010d\u00edm nov\u00fdm. Je to zrovna aktu\u00e1ln\u011b nej\u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroj lobbist\u016f, jak n\u011bkomu zajistit zv\u00fdhodn\u011bn\u00ed na trhu. D\u0159\u00edve se ke stejn\u00e9mu \u00fa\u010delu pou\u017e\u00edvaly n\u00e1stroje jin\u00e9 a zase jin\u00e9 se u\u017e\u00edvat budou, a\u017e zelen\u00fd fanatismus vyjde z\u00a0m\u00f3dy. Princip ale byl a z\u016fstane stejn\u00fd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6153","post","type-post","status-publish","format-standard","hentry","category-publikovane-clanky"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6153"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6153\/revisions"}],"predecessor-version":[{"id":6154,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6153\/revisions\/6154"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}