v\u00edce \u010dt\u011bte zde<\/a>).<\/p>\nOdstra\u0161uj\u00edc\u00ed fotografie vybrala Evropsk\u00e1 komise. Na krabi\u010dk\u00e1ch se objev\u00ed detailn\u00ed zobrazen\u00ed rakoviny plic nebo n\u00e1sledky z\u00fa\u017een\u00ed c\u00e9v v podob\u011b amputovan\u00e9 nohy. \u010cesk\u00e1 vyhl\u00e1\u0161ka rozd\u011blila 42 fotografi\u00ed do t\u0159\u00ed soubor\u016f, z nich\u017e ka\u017ed\u00fd se bude pou\u017e\u00edvat jeden rok.<\/p>\n
U \u010d\u00e1sti lid\u00ed to pom\u016f\u017ee. Plo\u0161n\u00fd vliv tam pochopiteln\u011b nebude. N\u011bkdo po tom s\u00e1hne, aby uk\u00e1zal, \u017ee je hrdina. Mysl\u00edm si a jsem o tom vnit\u0159n\u011b p\u0159esv\u011bd\u010den\u00fd, \u017ee zisk z toho bude v\u011bt\u0161\u00ed ne\u017e ztr\u00e1ty.<\/p>\n
Lid\u00e9 neza\u010dnou kou\u0159it. P\u0159ib\u00fdv\u00e1 hodn\u011b mlad\u00fdch ku\u0159\u00e1k\u016f, zvl\u00e1\u0161t\u011b d\u011bv\u010data kou\u0159\u00ed jako zl\u00edchovsk\u00fd lihovar. Tato skupina bude obr\u00e1zky na cigaret\u00e1ch ovlivn\u011bna. Star\u0161\u00edch ku\u0159\u00e1k\u016f, kte\u0159\u00ed cht\u011bj\u00ed p\u0159estat, je stabiln\u00ed po\u010det.<\/p>\n
Reklama je na to, aby si \u010dlov\u011bk koupil n\u011bco, co nepot\u0159ebuje. Negativn\u00ed reklama je docela dobr\u00e1 brzda pro \u010d\u00e1st lid\u00ed, kte\u0159\u00ed maj\u00ed slab\u0161\u00ed nervy. Lid\u00e9 si jdou koupit tovar a p\u0159ebal hraje velkou roli. Vych\u00e1z\u00edm ze sv\u00fdch zku\u0161enost\u00ed s placebem, kdy lid\u00e9 reaguj\u00ed na barvu tablety. Mo\u017en\u00e1, \u017ee kdyby z\u00e1konod\u00e1rci donutili v\u00fdrobce, aby v\u0161ichni m\u011bli \u0161ediv\u00e9 krabi\u010dky a jeden typ p\u00edsma, tak by to bylo stejn\u011b \u00fa\u010dinn\u00e9.<\/p>\n
N\u00e1vratnost to nepochybn\u011b m\u00edt bude. Je lep\u0161\u00ed neza\u010d\u00edt, ne\u017e si odvykat. Bude to ekonomicky, psychologicky i z hlediska n\u00e1rodn\u00edho zdrav\u00ed daleko lep\u0161\u00ed. \u010clov\u011bk s cigaretami spadne do pasti a u\u017e v tom jede.<\/p>\n
M\u016f\u017ee to pomoci i t\u011bm, kte\u0159\u00ed si cht\u011bj\u00ed odvyknout kou\u0159it. V\u010dera mi jedna osoba \u0159\u00edkala, \u017ee kdyby na krabi\u010dce byl prezident Zeman, tak si odvykne snadno.<\/p>\n
Jestli to k n\u011b\u010demu pom\u016f\u017ee, tak k \u0161\u00ed\u0159en\u00ed pocitu, \u017ee st\u00e1t n\u00e1s v\u0161echny pova\u017euje za mal\u00e9 d\u011bti, kter\u00e9 by si samy ubl\u00ed\u017eily, kdyby m\u011bly p\u0159\u00edli\u0161 mnoho svobody. Pro\u010d si n\u011bkdo mysl\u00ed, \u017ee jsou lid\u00e9 hloup\u00ed, nedostate\u010dn\u011b informovan\u00ed a \u017ee jim unikla mnoho desetilet\u00ed trvaj\u00edc\u00ed kampa\u0148 proti cigaret\u00e1m? Lid\u00e9 u\u017e maj\u00ed podstatnou informaci o n\u011bkter\u00fdch rizic\u00edch, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st konzumov\u00e1n\u00ed t\u00e9to leg\u00e1ln\u011b prod\u00e1van\u00e9 komodity.<\/p>\n
Na prvn\u00ed\u00a0pohled\u00a0je vid\u011bt, \u017ee n\u011bkdo to mysl\u00ed dob\u0159e a chce varovat p\u0159ed n\u011bjak\u00fdmi riziky. Co vid\u011bt nen\u00ed, jsou vedlej\u0161\u00ed dopady takov\u00e9 kampan\u011b. Z\u00e1sadn\u011b to ot\u0159\u00e1s\u00e1 d\u016fv\u011brou ve st\u00e1t, v jeho roli a funkci. St\u00e1t se plete do v\u011bc\u00ed, ke kter\u00fdm nebyl z\u0159\u00edzen, k tomu mu lid\u00e9 d\u016fv\u011bru, podporu a pen\u00edze neposkytli.<\/p>\n
\u010clov\u011bk je od narozen\u00ed a\u017e do smrti dennodenn\u011b a ka\u017edou minutu postaven p\u0159ed volbu, zda p\u0159ijmout nebo nep\u0159ijmout ur\u010dit\u00e9 riziko, kter\u00e9 statisticky existuje. Pokou\u0161\u00ed se zv\u00e1\u017eit i v\u011bci, kter\u00e9 mu p\u0159ijet\u00ed rizika m\u016f\u017ee naopak p\u0159in\u00e1\u0161et – pocity libosti nebo n\u011b\u010deho p\u0159\u00edjemn\u00e9ho. Lid\u00e9 se maj\u00ed r\u00e1di a nep\u00e1chaj\u00ed dobrovoln\u00e9 sebevra\u017edy a a\u017e na n\u011bjak\u00e9 okrajov\u00e9 p\u0159\u00edpady si v\u011bt\u0161inou velmi dob\u0159e zv\u00e1\u017e\u00ed, na \u010dem u\u0161et\u0159\u00ed, na \u010dem vyd\u011blaj\u00ed a prod\u011blaj\u00ed, co jim m\u016f\u017ee p\u0159in\u00e9st rizika, utrpen\u00ed a nesn\u00e1ze. Lid\u00e9 tuto volbu podstupuj\u00ed denn\u011b a nem\u016f\u017ee ji za n\u011b ud\u011blat nikdo jin\u00fd, proto\u017ee to bychom je zbavovali samostatn\u00e9 v\u016fle.<\/p>\n
Nej\u010dast\u011bj\u0161\u00ed vra\u017eednou zbran\u00ed je kuchy\u0148sk\u00fd n\u016f\u017e. Budeme je prod\u00e1vat s varovn\u00fdmi obr\u00e1zky prop\u00edchnut\u00fdch man\u017eelek a man\u017eel\u016f, anebo si mysl\u00edme, \u017ee tohle u\u017e p\u0159ece n\u011bkdo v\u00ed? Budou se prod\u00e1vat v\u0161echna auta s ob\u0159\u00edmi fotkami ujet\u00fdch hlavi\u010dek a vyh\u0159ezl\u00fdch st\u0159ev p\u0159i automobilov\u00fdch nehod\u00e1ch? To p\u0159ece tak\u00e9 ned\u011bl\u00e1me. Pokud budu selektivn\u011b vyb\u00edrat typy zbo\u017e\u00ed a na n\u011b budu vnucovat lidem informace, tak p\u0159esv\u011bd\u010dovac\u00ed efekt nebude \u017e\u00e1dn\u00fd.<\/p>\n
Vlastn\u00ed smysl obr\u00e1zk\u016f v\u016fbec nen\u00ed omezit kou\u0159en\u00ed. Ani samotn\u00ed auto\u0159i n\u00e1vrh\u016f si nemysl\u00ed, \u017ee odrad\u00ed n\u011bjak\u00e9ho ku\u0159\u00e1ka. Jist\u011b to p\u0159isp\u011bje k ostrakizaci ur\u010dit\u00e9 \u010d\u00e1sti lid\u00ed. Bude se na n\u011b ukazovat, \u017ee jsou hor\u0161\u00ed, o\u0161kliv\u011bj\u0161\u00ed, hodn\u00ed opovr\u017een\u00ed nebo spole\u010densk\u00e9ho vylou\u010den\u00ed. Bude se na n\u011b nad\u00e1vat a po\u0161klebovat. K tomu to ur\u010dit\u011b slou\u017eit m\u00e1 a podle m\u011b je to i tak my\u0161leno. Vliv na samotn\u00e9 kou\u0159en\u00ed to nebude m\u00edt \u017e\u00e1dn\u00fd.<\/p>\n
Zdroj<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"U\u017e v kv\u011btnu za\u010dne platit sm\u011brnice Evropsk\u00e9 komise, kter\u00e1 na krabi\u010dky cigaret dostane odstra\u0161uj\u00edc\u00ed obr\u00e1zky nemoc\u00ed zp\u016fsoben\u00fdch kou\u0159en\u00edm. Jak\u00fd vliv budou m\u00edt odpudiv\u00e9 sn\u00edmky na lidi a budou prosp\u011b\u0161n\u00e9? Sv\u016fj n\u00e1zor pro iDNES.cz napsali psychiatr Radkin Honz\u00e1k a b\u00fdval\u00fd tajemn\u00edk prezidenta Ladislav Jakl.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6375","post","type-post","status-publish","format-standard","hentry","category-publikovane-clanky"],"_links":{"self":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6375"}],"version-history":[{"count":1,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6375\/revisions"}],"predecessor-version":[{"id":6376,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=\/wp\/v2\/posts\/6375\/revisions\/6376"}],"wp:attachment":[{"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ladislavjakl.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}